Master of Communication - 352JA
| Course Code: | 352JA |
|---|---|
| Course Version: | 1 |
| Location: | UC - Canberra, Bruce |
| Faculty: | Faculty of Arts and Design |
| Discipline(s): | School of Arts and Communications |
| UAC Code: | 880933 |
| CRICOS Code: | 090007C |
| Selection Rank: | PG |
| English Language Requirements: | Academic IELTS of 6.5 or equivalent, with no band score below 6.0 |
Master your marketing communication skills
The Master of Communication specialises in exploring contemporary communication theories, strategic planning and social media, and asks you to apply these in the context of a major research project.
You can choose to take the Strategic Communication path, where you concentrate on contemporary communication, social theory and how critical issues develop, or the Marketing Communication path, where you’ll explore how advertising, public relations, promotions and direct marketing combine to create effective marketing communication strategies. This course is especially suited to senior communication managers looking to develop their skills and will prepare you for opportunities in commercial, public and not-for-profit sectors.
Study a Master of Communication at UC and you will:
- demonstrate an in-depth understanding of human communication processes and environments
- become confident in using a range of social research methods relevant to strategic or marketing communication
- demonstrate critical thinking and vision to address mid to long-term strategic communication issues
- become confident in counselling senior management on strategic communication and possess the ability to lead teams within organisations
- link communication research, planning, implementation and evaluation to organisational strategic plans
- apply your understanding of communication theories towards a major research project.
Work Integrated Learning
You will have extensive opportunities to connect with industry, including real-world case studies, industry-linked research and practice projects. You will complete 180 hours of a compulsory internship based around a professional industry project of your choosing and will develop your professional experience and capabilities in an organisational context. Your internship placement company can be located in Australia or overseas, and past students have chosen to connect with advertising agencies, PR firms, government departments, commercial enterprises and not-for-profit organisations.
Career opportunities
- Communications manager
- Marketing manager
- Marketing strategist
- Brand manager
- Advertising account director
- Marketing consultant
- Communication strategist
- Media strategist
- Creative director
- Media relations consultant
- Community manager
- Social media manager
- Sponsorship manager
- Direct marketing manager
Course specific information
Students wishing to complete a more generic Master of Communication degree may choose units from both Strategic Communication and Marketing Communication streams to suit their professional needs.
Enquiries
- Current and Commencing Students:
- Email FAD.Student@canberra.edu.au or Phone 1300 301 727
- Prospective International Students:
- Email international@canberra.edu.au or Phone +61 2 6201 5342
- Prospective Domestic Students:
- Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Admission Requirements
Applicants must have an undergraduate degree or equivalent as approved by the University Admissions Committee.
Students who complete the Graduate Diploma in Communication can articulate into the Master's program with credit for the 8 units completed.
Students who have completed the Graduate Certificate in Communication may apply and receive credit for the 4 Graduate Certificate (level G) units.
In making an offer to an applicant, the University will give consideration to a range of factors including English proficiency, academic record and/or employment experience.
Applicants with a completed Bachelor's degree in a related/cognate field may be granted credit for 12 credit points of unspecified credit and admission into the 1.5 year (EFTSL) program.
Assumed Knowledge
None.
Information on admission closing dates can be found here.
Credit Arrangements
Credit arrangements (if available) for this course can be found on the University's Credit Search website.
Course Requirements
Awards
| Award(s) | Official Abbreviation |
|---|---|
| Master of Communication | M Comm |
Alternate Exit Awards
| Graduate Certificate in Communication | Master of Communication (Marketing) | Graduate Diploma in Communication | Master of Communication (Strategic) |
Typical Study Pattern
Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.
Unit Delivery Modes
The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:
UC - Canberra, Bruce
| Flexible: | The unit combines online study with optional on-campus, face to face activities. |
| On Campus: | The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours. |
| Online: | The unit is studied completely online. On-campus, face to face interaction is not required. |
To find out more about delivery modes that are available for units in this course please visit
Information for Fee Paying Students
| Year | Domestic | International |
|---|---|---|
| 2021 | $16,500 |
$26,000 |
The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Course Learning Outcomes
| Course Objectives | Graduate Qualities |
|---|---|
| Use a range of social research methods relevant to strategic or marketing communication. | - Use creativity, critical thinking, analysis, and research skills to solve theoretical and real-world problems. - Think globally about issues in their profession; - Adopt an informed and balanced approach across professional and international boundaries; - Understand issues in their profession from the perspective of other cultures. |
| Link communication research, planning, implementation and evaluation to organisational strategic plans. | - Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; - Display initiative and drive, and use their organisation skills to plan and manage their workload; - Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas. |
| Demonstrate critical thinking and vision needed to address mid to long-term strategic communication issues. | - Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; - Understand issues in their profession from the perspective of other cultures; - Communicate effectively in diverse cultural and social settings; - Make creative use of technology in their learning and professional lives; - Behave ethically and sustainably in their professional and personal lives. |
| Demonstrate an in-depth understanding of human communication processes and environments. | - Employ up-to-date and relevant knowledge and skills; - Work collaboratively as part of a team, negotiate, and resolve conflict; - Display initiative and drive, and use their organisation skills to plan and manage their workload. |
| Counsel senior management on strategic communication and lead teams within organisations. | - Communicate effectively; - Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; - Work collaboratively as part of a team, negotiate, and resolve conflict; - Display initiative and drive, and use their organisational skills to plan and manage their workload; - take pride in their professional and personal integrity; - Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; - Be self-aware; - Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas. |
Course Duration
Standard four semesters full-time or equivalent. Maximum 12 semesters.
Related Courses (Double Degrees, Nested Courses and Alternative Exits)
Graduate Certificate in Communication, 350JA; Graduate Diploma in Communication, 351JA, are both subsumable into this degree and may be used as exit awards on successful completion of the requisite units.
Offerings
-
Past Offerings
- 2017->UC - Canberra, Bruce-Internal
- 2018->UC - Canberra, Bruce-Internal
- 2019->UC - Canberra, Bruce-Internal
- 2020->UC - Canberra, Bruce-Internal
Enrolment Numbers
View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.