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Master of Communication - 352JA

Course Code: 352JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 880933
CRICOS Code: 090007C
Selection Rank: PG
English Language Requirements: Academic IELTS of 6.5 or equivalent, with no band score below 6.0

Master your marketing communication skills

The Master of Communication specialises in exploring contemporary communication theories, strategic planning and social media, and asks you to apply these in the context of a major research project.

You can choose to take the Strategic Communication path, where you concentrate on contemporary communication, social theory and how critical issues develop, or the Marketing Communication path, where you’ll explore how advertising, public relations, promotions and direct marketing combine to create effective marketing communication strategies. This course is especially suited to senior communication managers looking to develop their skills and will prepare you for opportunities in commercial, public and not-for-profit sectors.

Study a Master of Communication at UC and you will:

  • demonstrate an in-depth understanding of human communication processes and environments
  • become confident in using a range of social research methods relevant to strategic or marketing communication
  • demonstrate critical thinking and vision to address mid to long-term strategic communication issues
  • become confident in counselling senior management on strategic communication and possess the ability to lead teams within organisations
  • link communication research, planning, implementation and evaluation to organisational strategic plans
  • apply your understanding of communication theories towards a major research project.

Work Integrated Learning

You will have extensive opportunities to connect with industry, including real-world case studies, industry-linked research and practice projects. You will complete 180 hours of a compulsory internship based around a professional industry project of your choosing and will develop your professional experience and capabilities in an organisational context. Your internship placement company can be located in Australia or overseas, and past students have chosen to connect with advertising agencies, PR firms, government departments, commercial enterprises and not-for-profit organisations.

Career opportunities

  • Communications manager
  • Marketing manager
  • Marketing strategist
  • Brand manager
  • Advertising account director
  • Marketing consultant
  • Communication strategist
  • Media strategist
  • Creative director
  • Media relations consultant
  • Community manager
  • Social media manager
  • Sponsorship manager
  • Direct marketing manager

Course specific information

Students wishing to complete a more generic Master of Communication degree may choose units from both Strategic Communication and Marketing Communication streams to suit their professional needs.

Enquiries

Prospective International Students:
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students:
Email FAD.Student@canberra.edu.au or Phone 1300 301 727
Prospective Domestic Students:
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)

Admission Requirements

Applicants must have an undergraduate degree or equivalent as approved by the University Admissions Committee.

Students who complete the Graduate Diploma in Communication can articulate into the Master's program with credit for the 8 units completed.

Students who have completed the Graduate Certificate in Communication may apply and receive credit for the 4 Graduate Certificate (level G) units.

In making an offer to an applicant, the University will give consideration to a range of factors including English proficiency, academic record and/or employment experience.

Applicants with a completed Bachelor's degree in a related/cognate field may be granted credit for 12 credit points of unspecified credit and admission into the 1.5 year (EFTSL) program.

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Year Location Domestic International
2020 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2
2021 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2
2022 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Master of Communication M Comm

Alternate Exit Awards

Graduate Certificate in Communication Master of Communication (Marketing) Graduate Diploma in Communication Master of Communication (Strategic)

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Information for Fee Paying Students

Year Domestic International
2020 $15,100 $26,000

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.


Course Learning Outcomes

Course Objectives Graduate Qualities
Demonstrate an in-depth understanding of human communication processes and environments. - Employ up-to-date and relevant knowledge and skills;
- Work collaboratively as part of a team, negotiate, and resolve conflict;
- Display initiative and drive, and use their organisation skills to plan and manage their workload.
Use a range of social research methods relevant to strategic or marketing communication. - Use creativity, critical thinking, analysis, and research skills to solve theoretical and real-world problems.
- Think globally about issues in their profession;
- Adopt an informed and balanced approach across professional and international boundaries;
- Understand issues in their profession from the perspective of other cultures.
Link communication research, planning, implementation and evaluation to organisational strategic plans. - Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
- Display initiative and drive, and use their organisation skills to plan and manage their workload;
- Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas.
Demonstrate critical thinking and vision needed to address mid to long-term strategic communication issues. - Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
- Understand issues in their profession from the perspective of other cultures;
- Communicate effectively in diverse cultural and social settings;
- Make creative use of technology in their learning and professional lives;
- Behave ethically and sustainably in their professional and personal lives.
Counsel senior management on strategic communication and lead teams within organisations. - Communicate effectively;
- Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
- Work collaboratively as part of a team, negotiate, and resolve conflict;
- Display initiative and drive, and use their organisational skills to plan and manage their workload;
- take pride in their professional and personal integrity;
- Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development;
- Be self-aware;
- Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas.

Course Duration

Standard four semesters full-time or equivalent. Maximum 12 semesters.

Honours

None.

Government Support

Year CSP Places Available Eligible for Student
Income Support (Centrelink)
2020 NO NO

Offerings

  • Past Offerings
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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