Graduate Diploma in Communication - 351JA
|Location:||UC - Canberra, Bruce|
|Faculty:||Faculty of Arts and Design|
|Discipline(s):||School of Arts and Communications|
|English Language Requirements:||Academic IELTS of 6.5 or equivalent, with no band score below 6.0|
Learn to communicate across a range of professional environments
Choosing to study a Graduate Diploma in Communication will enhance your knowledge and skills as a professional and highly skilled worker, applying communication principles to global issues and organisational trends.
Building on prior studies in your undergraduate degree, you will focus on the direct application of communication to issues relevant to senior management decisions. You will investigate solutions to problems regarding analysis, planning, implementation and evaluation, across a range of professional communication environments.
Study a Graduate Diploma in Communication at UC and you will:
- demonstrate an advanced understanding of human communication processes and environments
- demonstrate critical and analytical thinking needed to contribute to the planning, implementation and evaluation of mid to long-term professional communication issues
- contribute to advising senior management on communication issues and lead project teams within organisations
- gain advanced understanding of a range of social research methods relevant to strategic or marketing communication.
Work Integrated Learning
Work Integrated Learning is a key focus of the course and there are extensive opportunities to connect with industry, including real-world case studies, industry-linked research and practice projects.
- Communications manager
- Marketing manager
- Marketing strategist
- Brand manager
- Advertising account director
- Marketing consultant
- Communication strategist
- Media strategist
- Creative director
- Media relations consultant
- Community manager
- Social media manager
- Sponsorship manager
- Direct marketing manager
Students who have completed the Graduate Certificate in Communication will receive credit for the four Graduate Certificate (level G) units.
If you are interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.
Applicants must have an undergraduate degree (AQF level 7) or equivalent as approved by the University Admissions Committee.
Students who have completed the Graduate Certificate in Communication (UC) will receive credit for the 4 Graduate Certificate (level G) units.
In making an offer to an applicant, the University will give consideration to a range of factors including English proficiency, academic record and/or employment experience.
Information on admission closing dates can be found here.
- Graduate Diploma in Communication (24 credit points)
Required - Must pass 18 credit points as follows
- 9109 - Marketing Communication Principles G - 3 cp, Level G
- 9110 - Principles of Strategic Communication G - 3 cp, Level G
- 9111 - Social Research PG - 3 cp, Level P
- 9112 - Advertising G - 3 cp, Level G
- 9114 - Public Relations Practice G - 3 cp, Level G
- 10150 - Networks and Social Media PG - 3 cp, Level P
Restricted Choice - Must pass 6 credit points from the following
- 8622 - Risk Communication PG - 3 cp, Level P
- 9105 - Advanced Marketing Communication Theory PG - 3 cp, Level P
- 9106 - Brand, Strategy and Integration PG - 3 cp, Level P
- 9108 - Issues Analysis and Management PG - 3 cp, Level P
- 9113 - International and Sectoral Marketing Communication PG - 3 cp, Level P
- 9115 - Strategic Communication Planning PG - 3 cp, Level P
|Graduate Diploma in Communication||GradDip Comm|
|Graduate Certificate in Communication|
UC - Canberra, Bruce
Standard Full Time, Semester 1 Commencing
- Print this Study Pattern
- Semester 1
- Semester 2
- Standard Full Time, Semester 1 Commencing
Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.
Unit Delivery Modes
The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:
|On Campus:||The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.|
|Online:||The unit is studied completely online. On-campus, face to face interaction is not required.|
To find out more about delivery modes that are available for units in this course please visit
Information for Fee Paying Students
The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
|Course Objectives||Graduate Qualities|
|Demonstrate critical and analytical thinking needed to contribute to the planning, implementation and evaluation of mid to long-term professional communication issues;||- Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
- Understand issues in their profession from the perspective of other cultures;
- Communicate effectively in diverse cultural and social settings;
- Make creative use of technology in their learning and professional lives;
- Behave ethically and sustainably in their professional and personal lives.
|Contribute to advising senior management on communication issues and to lead project teams within organisations.||- Communicate effectively;
- Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems;
- Work collaboratively as part of a team, negotiate, and resolve conflict;
- Display initiative and drive, and use their organisation skills to plan and manage their workload;
- take pride in their professional and personal integrity
- Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development;
- Be self-aware;
- Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas.
|Gain advanced understanding of a range of social research methods relevant to strategic or marketing communication;||- Use creativity, critical thinking, analysis, and research skills to solve theoretical and real-world problems.
- Think globally about issues in their profession;
- Adopt an informed and balanced approach across professional and international boundaries;
- Understand issues in their profession from the perspective of other cultures.
|Demonstrate an advanced understanding of human communication processes and environments;||- Employ up-to-date and relevant knowledge and skills;
- Work collaboratively as part of a team, negotiate, and resolve conflict;
- Display initiative and drive, and use their organisation skills to plan and manage their workload.
Standard two semesters full-time or equivalent. Maximum 8 semesters.
Related Courses (Double Degrees, Nested Courses and Alternative Exits)
The Graduate Certificate in Communication is subsumable into this course and may be used as exit award on successful completion of the requisite units. The Graduate Diploma in Communication is subsumable to the Master of Communication.
- 2017->UC - Canberra, Bruce-Internal
- 2018->UC - Canberra, Bruce-Internal
- 2019->UC - Canberra, Bruce-Internal
- 2020->UC - Canberra, Bruce-Internal
View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.