Bachelor of Communication in Public Relations/Bachelor of Event and Tourism Management - 291JA
Course Code: | 291JA |
---|---|
Course Version: | 2 |
Location: | UC - Canberra, Bruce |
Faculty: | Faculty of Arts and Design |
Discipline(s): | School of Arts and Communications Canberra Business School |
UAC Code: | 362458 |
CRICOS Code: | 082806E |
English Language Requirements: | Academic IELTS of 6.0 or equivalent, with no band score below 6.0 |
Create some PR hype in the event sector
This unique Double Degree will allow your event and tourism career to soar sky-high with your career-advancing job description as a qualified public relations practitioner.
Learn about contemporary issues in tourism and events, gain an introduction into marketing, business law, accounting and tourism policy, and undertake a communication internship that will sharpen your skill-set even further (and of course, up your networking capabilities).
On the PR side, you’ll acquire a comprehensive understanding of the social, political, cultural and global contexts in which PR is practiced, learn about crisis management in media communications and develop the strategic know-how needed for entrepreneurial roles. Plus on graduating, you’ll be accredited by the Public Relations Institute of Australia. Hello, multiple, dynamic career opportunities!
Combine a Bachelor of Communication in Public Relations / Bachelor of Event and Tourism Management at UC and you will:
- gain knowledge and skills in events and tourism management
- develop strategic management skills for entrepreneurial roles
- acquire a comprehensive understanding of the social, political, cultural and global contexts in which PR is practiced
- understand ethical practice, social responsibility and legal frameworks
- refine your media research and application methods
- understand the principles of risk and crisis management and of media communication in professional practice.
Work-integrated learning
In this course, you can undertake a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.
Career opportunities
Opportunities exist for Bachelor of Communication in Public Relations / Bachelor of Event and Tourism Management graduates in a range of sectors, including:
- Government Departments and Agencies
- Charities and Not-For-Profit Organisations
- Community Groups
- Corporate Businesses
- Hospitality Training and Consultancy Firms
- Hotels and Resorts
- Institutional Hospitality Management
- Tourism and Hotel Consultancies
Course specific information
Applicants must meet normal university requirements for admission to an undergraduate degree course.
Enquiries
- Current and Commencing Students
- Email FAD.Student@canberra.edu.au Ph 1300 301 727
- Prospective Domestic Students
- Please email study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)
- Prospective International Students
- Email international@canberra.edu.au, Tel +61 2 6201 5342
Admission Requirements
Normal UC admission requirements to an undergraduate course.
Assumed Knowledge
None.
Information on admission closing dates can be found here.
Course Requirements
Information for Current Students
There are previous versions of this course. As a current student you will complete the requirements for the course that were in place when you commenced. Click on the relevant link below to view the requirements of your version of the course.
- Version2 - Start Date: 01/01/2017 End Date: 31/12/2018
- Version1 - Start Date: 01/01/2015 End Date: 31/12/2016
Awards
Award(s) | Official Abbreviation |
---|---|
Bachelor of Communication in Public Relations | BComm PubRel |
Bachelor of Event and Tourism Management | B Event&TrsmMgt |
Alternate Exit Awards
Bachelor of Event and Tourism Management | Bachelor of Communication in Public Relations |
Typical Study Pattern
Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.
Unit Delivery Modes
Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.
Professional Accreditation
The Bachelor of Communication in Public Relations is accredited by the Public Relations Institute of Australia.
Course Learning Outcomes
Course Objectives | Graduate Qualities |
---|---|
A conceptual understanding and a practical orientation in events and tourism management; Development of management skills necessary to function effectively, strategically and ethically in management and entrepreneurial roles in event and tourism management. A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised. The skills and knowledge to operate as an entry-level public relations practitioner An understanding of the theoretical principles that apply to modern public relations practice. A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations Experience in a professional public relations environment through a compulsory internship. An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks An understanding of the principles of risk and crisis and of political communication in the context of professional practice. High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice. |
Communication a) High order written and oral communication skills relevant to professional practice. b) Mastery of specialist professional communication techniques. c) Understanding of strategic professional practice and leadership. d) Ability to take direction. Working independently and with others a) Development of initiative and resilience b) Work sensitively and co-operatively with diverse stakeholders c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships Analysis and enquiry a) Identify and analyse information relevant to professional practice. b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation. c) Apply concepts, principles and professional methodologies to professional communication tasks. Problem Solving a) Examine and question information relevant to professional communication tasks. b) Analyse and explain contexts in which they practice c) Assess and evaluate professional communication outcomes d) Think critically and creatively when developing responses Professionalism and social responsibility a) Understand the social and professional influence of public relations and its role in ethical practice b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them c) Differentiate between ethical and non-ethical practice |
Course Duration
Standard eight semesters full-time or equivalent. Maximum twenty semesters.
Honours
High performing students may be eligible to enrol in the Bachelor of Arts (Honours) or Bachelor of Philospophy (Honours) courses.
Offerings
-
Past Offerings
- 2017->UC - Canberra, Bruce-Internal
- 2018->UC - Canberra, Bruce-Internal
- 2019->UC - Canberra, Bruce-Internal
- 2020->UC - Canberra, Bruce-Internal
Enrolment Numbers
View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.