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Bachelor of Communication in Public Relations/Bachelor of Event and Tourism Management - 291JA

Course Code:	291JA
Course Version:	2
Location:	UC - Canberra, Bruce
Faculty:	Faculty of Arts and Design
Discipline(s):	School of Arts and Communications Canberra Business School
UAC Code:	362458
CRICOS Code:	082806E
English Language Requirements:	Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Create some PR hype in the event sector

This unique Double Degree will allow your event and tourism career to soar sky-high with your career-advancing job description as a qualified public relations practitioner.

Learn about contemporary issues in tourism and events, gain an introduction into marketing, business law, accounting and tourism policy, and undertake a communication internship that will sharpen your skill-set even further (and of course, up your networking capabilities).

On the PR side, you’ll acquire a comprehensive understanding of the social, political, cultural and global contexts in which PR is practiced, learn about crisis management in media communications and develop the strategic know-how needed for entrepreneurial roles. Plus on graduating, you’ll be accredited by the Public Relations Institute of Australia. Hello, multiple, dynamic career opportunities!

Combine a Bachelor of Communication in Public Relations / Bachelor of Event and Tourism Management at UC and you will:

gain knowledge and skills in events and tourism management
develop strategic management skills for entrepreneurial roles
acquire a comprehensive understanding of the social, political, cultural and global contexts in which PR is practiced
understand ethical practice, social responsibility and legal frameworks
refine your media research and application methods
understand the principles of risk and crisis management and of media communication in professional practice.

Work-integrated learning

In this course, you can undertake a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

Career opportunities

Opportunities exist for Bachelor of Communication in Public Relations / Bachelor of Event and Tourism Management graduates in a range of sectors, including:

Government Departments and Agencies
Charities and Not-For-Profit Organisations
Community Groups
Corporate Businesses
Hospitality Training and Consultancy Firms
Hotels and Resorts
Institutional Hospitality Management
Tourism and Hotel Consultancies

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.

Enquiries

Current and Commencing Students: Email FAD.Student@canberra.edu.au Ph 1300 301 727
Prospective Domestic Students: Please email study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)
Prospective International Students: Email international@canberra.edu.au, Tel +61 2 6201 5342

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Assumed Knowledge

None.

Information on admission closing dates can be found here.

Course Requirements

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Bachelor of Communication in Public Relations/Bachelor of Event and Tourism Management (96 credit points)
Public Relations - 42 credit points as follows
Event and Tourism Management - 54 credit points as follows
- MJ0248 Major in Event and Tourism Management (24 credit points)
  - Required - Must pass 24 credit points as follows
- MN0205 Minor in Business & Government Foundation (MGT) (12 credit points)
  - Required - Must pass 3 credit points as follows
  - Restricted Choice - 9 credit points as follows
    - Part A - Must pass 3 credit points from the following
      - Note:
        From 2018 students should take unit 8296 Introduction to Politics & Government instead of unit 6606. Students who are already required to take 8296 in their course may select an Open Elective instead.
    - Part B - Must pass 3 credit points from the following
      - Note:
        From 2018 students complete unit 11011 Professional Orientation (Business) in lieu of unit 9799.
    - Part C - Must pass 3 credit points from the following
- MN0145 Minor in Business Foundation (12 credit points)
  - Restricted Choice - 12 credit points as follows
    - Part A - Must pass 3 credit points from the following
    - Part B - Must pass 3 credit points from the following
      - Note:
        From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
    - Part C - Must pass 3 credit points from the following
    - Part D - Must pass 3 credit points from the following
      - Note:
        From Semester 1 2018 students not completing the major in Marketing, Marketing Management or Business Administration, may choose to complete an Open Elective unit in lieu of 6357 Intro to Marketing.
  - Note:
    - Commerce students seeking accreditation by professional Accounting bodies or the Financial Planning Assoc must pass Intro to Economics & (Accounting for Managers or Business Decision Making).
- Restricted Choice Units - Must pass 6 credit points from the following
  - Note:
    - 1. From Semester 1 2018 unit 11220 Business Law replaces 4977 Introduction to Business Law. Students in this course may choose to complete an Open Elective unit instead.
    - 2. From Semester 1 2018 students may choose to complete an Open Elective unit in lieu of 6348 Information Systems in Organisations.

Information for Current Students

There are previous versions of this course. As a current student you will complete the requirements for the course that were in place when you commenced. Click on the relevant link below to view the requirements of your version of the course.

Version2 - Start Date: 01/01/2017 End Date: 31/12/2018
Version1 - Start Date: 01/01/2015 End Date: 31/12/2016

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s)	Official Abbreviation
Bachelor of Communication in Public Relations	BComm PubRel
Bachelor of Event and Tourism Management	B Event&TrsmMgt

Alternate Exit Awards

Bachelor of Event and Tourism Management

Bachelor of Communication in Public Relations

Typical Study Pattern

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UC - Canberra, Bruce
- Standard Full Time, Semester 1 Commencing
- Standard Full Time, Semester 1 Commencing (from 2018)
  - Print this Study Pattern
  - Year 1
    - Semester 1
    - Semester 2
  - Year 2
    - Semester 1
    - Semester 2
      - Event Development (7924) - 3 cp, Level 2
      - Public Relations Planning and Practice (9029) - 3 cp, Level 3
      - Business Law (11220) OR Open Elective unit- 3 cp
      - Introduction to Marketing (6357) or an Open Elective unit
  - Year 3
    - Semester 1
      - Digital PR and Media Relations (9034) - 3 cp, Level 2
      - Risk, Crisis and Communication (7545) - 3 cp, Level 3
      - Tourism and the World Economy (8052) - 3 cp, Level 2
      - Information Systems in Organisations (6348) OR an Open Elective unit- 3 cp
    - Semester 2
  - Year 4
    - Semester 1
    - Semester 2

Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Professional Accreditation

The Bachelor of Communication in Public Relations is accredited by the Public Relations Institute of Australia.

Course Learning Outcomes

Course Objectives	Graduate Qualities
A conceptual understanding and a practical orientation in events and tourism management; Development of management skills necessary to function effectively, strategically and ethically in management and entrepreneurial roles in event and tourism management. A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised. The skills and knowledge to operate as an entry-level public relations practitioner An understanding of the theoretical principles that apply to modern public relations practice. A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations Experience in a professional public relations environment through a compulsory internship. An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks An understanding of the principles of risk and crisis and of political communication in the context of professional practice. High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice.	Communication a) High order written and oral communication skills relevant to professional practice. b) Mastery of specialist professional communication techniques. c) Understanding of strategic professional practice and leadership. d) Ability to take direction. Working independently and with others a) Development of initiative and resilience b) Work sensitively and co-operatively with diverse stakeholders c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships Analysis and enquiry a) Identify and analyse information relevant to professional practice. b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation. c) Apply concepts, principles and professional methodologies to professional communication tasks. Problem Solving a) Examine and question information relevant to professional communication tasks. b) Analyse and explain contexts in which they practice c) Assess and evaluate professional communication outcomes d) Think critically and creatively when developing responses Professionalism and social responsibility a) Understand the social and professional influence of public relations and its role in ethical practice b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them c) Differentiate between ethical and non-ethical practice

Course Objectives

Graduate Qualities

A conceptual understanding and a practical orientation in events and tourism management;

Development of management skills necessary to function effectively, strategically and ethically in management and entrepreneurial roles in event and tourism management.

A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised.
The skills and knowledge to operate as an entry-level public relations practitioner
An understanding of the theoretical principles that apply to modern public relations practice.
A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations
Experience in a professional public relations environment through a compulsory internship.
An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks
An understanding of the principles of risk and crisis and of political communication in the context of professional practice.
High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice.

Communication
a) High order written and oral communication skills relevant to professional practice.
b) Mastery of specialist professional communication techniques.
c) Understanding of strategic professional practice and leadership.
d) Ability to take direction.

Working independently and with others
a) Development of initiative and resilience
b) Work sensitively and co-operatively with diverse stakeholders
c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships

Analysis and enquiry
a) Identify and analyse information relevant to professional practice.
b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation.
c) Apply concepts, principles and professional methodologies to professional communication tasks.

Problem Solving
a) Examine and question information relevant to professional communication tasks.
b) Analyse and explain contexts in which they practice
c) Assess and evaluate professional communication outcomes
d) Think critically and creatively when developing responses

Professionalism and social responsibility
a) Understand the social and professional influence of public relations and its role in ethical practice
b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them
c) Differentiate between ethical and non-ethical practice

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

High performing students may be eligible to enrol in the Bachelor of Arts (Honours) or Bachelor of Philospophy (Honours) courses.

Offerings

Past Offerings
- 2017->UC - Canberra, Bruce-Internal
- 2018->UC - Canberra, Bruce-Internal
- 2019->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design

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