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Bachelor of Arts in International Studies/Bachelor of Communication in Public Relations - 224JA

Course Code: 224JA
Course Version: 2
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
CRICOS Code: 077622M
Selection Rank: 68.00
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Double degree: Promote mutual understanding across the globe

Do you want to become a public relations professional for a global company or organisation? This double degree from UC will help you realise your ambitions. 

An international studies degree investigates the interplay of cultural, political and economic forces in regional and global arenas. The Bachelor of Communications in Public Relations gives you the theoretical understanding and practical skills you need to work as a public relations professional. 

Combine a Bachelor of Arts in International Studies with a Bachelor of Communications in Public Relations at UC to:

  • develop high level oral and written communications and presentation skills
  • acquire essential analytical skills for research, problem-solving, project-planning and strategy development
  • gain in-depth knowledge of cultural diversity and socio-economic changes within the context of globalization.
  • Become a strategic and critical thinker with the ability to work sensitively and responsibly in complex political, cultural, social and media environments. 

Study opportunities

  • The international studies degree is enhanced by a highly recommended international exchange semester.
  • With multiple opportunities to work on projects for real clients throughout the course, and an internship in your last year, you will be able to put your theoretical knowledge into practice and gain invaluable workplace experience before you even graduate. 

Career opportunities

  • This combined degree course enables you to follow an international career in public relations, either working in Australia for an international organisation, or working internationally.
  • The Public Relations course is accredited by the Public Relations Institute of Australia (PRIA). Graduates are eligible to become professional members of PRIA. 

Important to know

The double degree consists of 8 full-time semesters or a part-time maximum of 20 semesters.

You may choose to exit the double degree after the equivalent of 3 years full-time study and take out the single Bachelor of International Studies degree. To do so you must consult your course convener during second year to ensure you can meet the course requirements. 

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Bachelor of Arts in International Studies BA IntlSt
Bachelor of Communication in Public Relations BComm PubRel

Alternate Exit Awards

Bachelor of Communication in Public Relations Bachelor of Arts in International Studies

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.


Professional Accreditation

The Bachelor of Communication in Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students are eligible to become professional Associate Members immediately on graduation and full Members after two years of professional practice. The restructured degree will need to go through a re-accreditation process.

Course Learning Outcomes

Course Objectives Graduate Qualities
The course gives students an opportunity to attain interdisciplinary understanding of global issues. It helps them understand the connection between geography, history, politics and cultures of global communities. Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.

Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.
The course develops students' ability to understand and analyse current world events, by contextualising and communicating them in relation to relevant global developments and processes. Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.
The course introduces students to a range of academic fields and approaches its themes and topics from a variety of multi-disciplinary perspectives, and improves their ability to engage in critical analysis of knowledge and practices. Communication: ability present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

Working independently and with others: ability to plan own work, be self-directed, use interpersonal skills and attitude to work collectively.

Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.
Students will have the analytical skills required to understand and evaluate the global socio-economic impact on cultures and communities. Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.

Professionalism and social responsibility: capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefits of others and the environment.
The course equips students with skills needed for generation of creative ideas and problem solving. The course provides internship and field research units which aims to develop skills needed in workplaces. Communication: ability present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

Working independently and with others: ability to plan own work, be self-directed, use interpersonal skills and attitude to work collectively.

Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.
That students graduate with:
- A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised;
- The skills and knowledge to operate as an entry-level public relations practitioner;
- An understanding of the theoretical principles that apply to modern public relations practice;
- A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations;
- Experience in a professional public relations environment through a compulsory internship;
- An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks;
- An understanding of the principles of risk and crisis and of political communication in the context of professional practice;
- High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice.
Communication:
a) High order written and oral communication skills relevant to professional practice;
b) Mastery of specialist professional communication techniques;
c) Understanding of strategic professional practice and leadership;
d) Ability to take direction.

Working independently and with others:
a) Development of initiative and resilience;
b) Work sensitively and co-operatively with diverse stakeholders;
c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships.

Analysis and enquiry:
a) Identify and analyse information relevant to professional practice;
b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation;
c) Apply concepts, principles and professional methodologies to professional communication tasks.

Problem Solving:
a) Examine and question information relevant to professional communication tasks;
b) Analyse and explain contexts in which they practice;
c) Assess and evaluate professional communication outcomes;
d) Think critically and creatively when developing responses.

Professionalism and social responsibility:
a) Understand the social and professional influence of public relations and its role in ethical practice;
b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them;
c) Differentiate between ethical and non-ethical practice.

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

UCC Pathway

Diploma of Communication; Diploma of Communication Extended; Diploma of International Studies; Diploma of International Studies Extended.

Offerings

  • Past Offerings
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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