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Bachelor of Arts in International Studies/Bachelor of Communication in Advertising - 221JA

Course Code: 221JA
Course Version: 2
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
CRICOS Code: 077619F
Selection Rank: 68.00
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Double degree: Sell your concepts on a world stage

Do you want to develop unique and innovative concepts to sell client products and services at an international level?

Our double degree in communications in advertising and international studies gives you the edge to meet the challenges of rapidly evolving marketing and communications industries.

Combine a Bachelor of Arts in International Studies with a Bachelor of Communications in Advertising at UC to:

  • understand intercultural issues and socio-economic changes in the world
  • investigate cultural, political and economic forces in the global arena
  • manage strategic brands, media and client relationships
  • acquire essential skills for working domestically and internationally
  • expand your advertising knowledge in an era of digital communication.

Study opportunities

  • Our Communication Internship program gives valuable industry experience and a chance to establish professional connections.
  • Boost your CV with a double degree.

Career opportunities

  • Graduates who combine their degrees are highly sought after by advertising agencies, public and private enterprises, government agencies and not-for-profit organisations.

With a strong grasp of intercultural and international issues in your profession, the double degree will give you international access to a combination of top-level jobs such as:

  • advertising account executive
  • advertising/marketing analyst
  • brand/product manager
  • communication strategist/planner
  • copywriter
  • direct marketing coordinator
  • fundraising officer
  • media planner
  • marketing communication coordinator
  • marketing/media analyst
  • promotion coordinator
  • social media coordinator
  • sponsorship coordinator
  • sales coordinator.

Other opportunities

You can apply for this degree with a portfolio and brief interviews with our friendly team of academics.

UC also has an exciting International Student Exchange program. You can travel for short courses or six-month exchanges to universities throughout Europe, South America and Asia.

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Bachelor of Arts in International Studies BA IntlSt
Bachelor of Communication in Advertising BComm Advt

Alternate Exit Awards

Bachelor of Communication in Advertising Bachelor of Arts in International Studies

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.


Professional Accreditation

The Bachelor of Communication in Advertising is accredited with the International Advertising Association (IAA) and Media Federation of Australia (MFA).

Course Learning Outcomes

Course Objectives Graduate Qualities
The course gives students an opportunity to attain interdisciplinary understanding of global issues. It helps them understand the connection between geography, history, politics and cultures of global communities. Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.

Analysis and inquiry: ability to gather information, analyse and
evaluate information and situations in a systematic, creative and insightful way.
The course develops students' ability to understand and analyse current world events, by contextualising and communicating them in relation to relevant global developments and processes. Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.
The course introduces students to a range of academic fields and approaches its themes and topics from a variety of multi- disciplinary perspectives, and improves their ability to engage in critical analysis of knowledge and practices. Communication: ability present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

Working independently and with others: ability to plan own work, be self-directed, use interpersonal skills and attitude to work collectively.

Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.
Students will have the analytical skills required to understand and evaluate the global socio-economic impact on cultures and communities. Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.

Professionalism and social responsibility: capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefits of others and the environment.
The course equips students with skills needed for generation of creative ideas and problem solving. The course provides internship and field research units which aims to develop skills needed in workplaces. Communication: ability present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

Working independently and with others: ability to plan own work, be self-directed, use interpersonal skills and attitude to work collectively.

Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way.

Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions.
To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. - Communicate and present arguments and ideas effectively;
- Select and use appropriate information and communication technology for analysis and enquiry.
To provide practical workshops which are integral to the course supported by internships to improve professional skills. - Identify problems and analyse the main features of problems relevant to their professional field;
- Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness;
- Create and present new ideas;
- Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity;
- Working independently and with others;
- Work with others as part of a group;
- Work sensitively and co-operatively with diverse stakeholders.
To provide electives in social science, humanities, business or creative arts. Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation.
To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. - Apply concepts, principles and professional methodologies to professional communication tasks.

Understand the social and professional influence of advertising and marketing communications and their role in ethical practice.

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Honours

Refer to individual courses.

UCC Pathway

Diploma of Communication; Diploma of Communication Extended; Diploma of International Studies; Diploma of International Studies Extended.

Offerings

  • Past Offerings
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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