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Bachelor of Arts/Bachelor of Communication in Media and Public Affairs - 218JA

Course Code: 218JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 362096
CRICOS Code: 077617G
Selection Rank: 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Strategically negotiate the media minefield

Does the world of PR, media, strategy or marketing management get those communication neurons firing? Then gain a career leg-up with a flexible qualification (yes, that means electives) that will teach you the nuances of political marketing, digital media literacy and the role of journalism in the political process.

You’ll develop high-level written, oral and visual skills, enhance your ability to think critically (and on the fly) and be immersed in the heady world of campaigning, lobbying and public diplomacy. Plus, an internship opportunity will allow you to engage with valuable peers in a range of industry and community contexts, meaning you’ll be well on your way to a career in the public spotlight before you can pen that first attention-grabbing PR release!

Combine a Bachelor of Arts / Bachelor of Communication in Media and Public Affairs at UC and you will:

  • develop an in-depth understanding of contemporary society and politics
  • develop digital media literacy and a basic competency in a range of communication skills and media research methodologies
  • gain an appreciation of research ethics and social responsibility
  • learn about communication processes including elections, campaigning, lobbying, public diplomacy, the role of the media in foreign relations and the implications of globalisation
  • engage in complex ethical questions, strategic thinking and problem solving
  • develop high level written, oral and visual communication skills, the ability to think critically, and the capacity to identify, analyse and use information relevant to professional practice in the digital era.

Work-integrated learning 

In this course, you can undertake a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

Career opportunities

Opportunities exist for Bachelor of Arts / Bachelor of Communication in Media and Public Affairs graduates in a range of sectors, including in:

  • Public Relations
  • Communication Policy
  • Marketing Management
  • Economic Development
  • Education Administration
  • Administration
  • Arts and Culture
  • Media
  • Teaching
  • Community Development

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.


Prospective Domestic Students
Email or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email or Phone +61 2 6201 5342
Current and Commencing Students
Email or Phone 1300 301 727

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Arts BA
Bachelor of Communication in Media and Public Affairs BComm Media&PubAffairs

Alternate Exit Awards

Bachelor of Arts Bachelor of Communication in Media and Public Affairs

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Professional Accreditation


Course Learning Outcomes

Course Objectives Graduate Qualities
To provide students with a flexible preparation for many areas of vocational and professional employment, as well as the broad perspective required for informed citizenship through an in-depth understanding of three discipline areas.

The course aims to equip students with a range of skills necessary for being an independent thinker, and to improve your ability to deal confidently and effectively with complex reasoning, argumentation and divergent thinking.

Further, the course aims to develop students' capacities to analyse and evaluate complex arguments, to construct strong and convincing arguments and to communicate those arguments effectively. It also aims to develop skills needed for idea generation and creative problem solving.

The course provides foundation units in the first year to develop all the essential generic skills as listed in the UC Generic Skills Policy.

The UC Generic Skills are also developed across the three Majors. While some units in some Majors focus on a few of the Generic Skills, by the completion of a Major, all the skills have been developed. These skills are developed in a general (Foundation units) and discipline specific way (Majors and Open Electives).

The course also provides open electives from any discipline within the University of Canberra.
1. Communication:
The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

2. Analysis and inquiry:
The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way.

3. Problem solving:
The ability to apply problem-solving processes in novel situations; to identify and analyse problems then formulate and implement solutions.

4. Working independently and with others:
The ability to plan their own work, be self-directed, and use interpersonal skills and attitudes to work collaboratively.

5. Professionalism and social responsibility:
The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment.
Develop an in-depth understanding of contemporary society and politics paying particular attention to the relationships between media, politics and public opinion.

Appreciate the disciplinary perspectives of Communication Studies and the ability to apply these to the study of media and public affairs.

Develop digital media literacy and develop basic competency in a range of communication skills and media research methodologies.

Gain an appreciation of research ethics and related questions of social responsibility.

Knowledge of communication processes including, at the national level, elections, campaigning and lobbying, and, at the international level, public diplomacy, the role of the media in foreign relations, and the implications of globalisation.

Engage in complex ethical questions, strategic thinking, and problem solving as they study processes of political communication.

Develop high level written, oral and visual communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice in the digital era.
High order oral, written, visual and digital communication skills. Understanding communication with both the local and global context.

Working independently and with others:
Development of interpersonal communication skills to maintain good working relationships and within groups.
Work sensitively with people with diverse background and interest.

Analysis and enquiry:
Identify, understand and analyse information and content relevant to professional practice. Apply concepts and methodologies to communication tasks.

Problem Solving:
Think analytically and creatively relevant to communication and media. Critical and strategic thinking and response in professional and political communication context.

Professionalism and social responsibility:
Understand the social and professional influence of media and politics and the role in ethical practice. Insightful and systematic understanding of various social contexts and knowing the socially responsible approaches to communication practice.
Application of knowledge and skills reflected in the learning outcome includes:
- acquired an understanding of the main elements of studies of journalism, news and political process;
- Understand the role of elections, campaigns, and lobbying in a democratic society;
- Critically analyse contested approaches to the respective powers of governments and political parties, the media, and the public;
- Practical knowledge and skills to apply digital technologies in public and media messages;
- Demonstrate critical thinking and problem solving skills.
As above.

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.


Refer to individual courses.

UCC Pathway

Diploma of Communication; Diploma of Communication Extended; Diploma of International Studies; Diploma of International Studies Extended.


  • Past Offerings
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal
    • 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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