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Bachelor of Arts/Bachelor of Communication in Advertising - 216JA

Course Code: 216JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 362056
CRICOS Code: 077614M
Selection Rank: 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Career success? It’s all about communication.

Electives, electives, electives. If you’re after a flexible qualification that allows you to pick and choose from a diverse range of disciplines (and UC has over 50 to choose from!), then this Double Degree will prep you for an illustrious career as a multi-skilled advertising guru in roles such as an Ad Account Exec, Brand Manager, DM Co-ordinator or Social Media Manager.

You’ll nail your own career brief with subjects like marketing communication, copywriting, media buying, digital media literacy and strategy and brand management, and the UC’s internship program will ensure you hit the ground running when it comes time for that career-defining interview, with the addition of valuable on-the-job experience (and a possible foot in the door with your new employer).

Combine a Bachelor of Arts / Bachelor of Communication in Advertising at UC and you will:

  • gain an in-depth understanding of communications and media
  • learn key theories, issues and skills required for the advertising industry
  • be prepared for a variety of vocational and professional employment sectors, by gaining an in-depth understanding of three discipline areas
  • gain a range of skills necessary for being an independent thinker and to improve your ability to deal confidently and effectively with complex reasoning, creative problem solving and divergent thinking
  • enhance your capacity to construct strong and convincing arguments and to communicate those arguments effectively.

Work-integrated learning

In this course, you can undertake a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work-integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

Career opportunities

Opportunities exist for Bachelor of Arts / Bachelor of Communication in Advertising graduates in the advertising, government, not-for-profit and public and private enterprise sectors, including as a:

  • Advertising Account Executive
  • Advertising/Marketing Analyst
  • Brand/Product Manager
  • Communication Strategist/Planner
  • Copywriter
  • Direct Marketing Coordinator
  • Fundraising Officer
  • Media Planner
  • Marketing Communication Coordinator
  • Marketing/Media Analyst
  • Promotion Coordinator
  • Social Media Coordinator
  • Sponsorship Coordinator
  • Sales Coordinator

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.


Prospective Domestic Students
Email or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email or Phone +61 2 6201 5342
Current and Commencing Students
Email or Phone 1300 301 727

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements

Refer to individual courses.

Assumed Knowledge

Refer to individual courses.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Arts BA
Bachelor of Communication in Advertising BComm Advt

Alternate Exit Awards

Bachelor of Arts Bachelor of Communication in Advertising

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Professional Accreditation

The Bachelor of Communication in Advertising has been submitted for accreditation by the International Advertising Association (IAA) and the Media Federation of Australia (MFA).

Course Learning Outcomes

Course Objectives Graduate Qualities
To provide students with a flexible preparation for many areas of vocational and professional employment, as well as the broad perspective required for informed citizenship through an in-depth understanding of three discipline areas.

The course aims to equip students with a range of skills necessary for being an independent thinker, and to improve your ability to deal confidently and effectively with complex reasoning, argumentation and divergent thinking.

Further, the course aims to develop students' capacities to analyse and evaluate complex arguments, to construct strong and convincing arguments and to communicate those arguments effectively. It also aims to develop skills needed for idea generation and creative problem solving.

The course provides foundation units in the first year to develop all the essential generic skills as listed in the UC Generic Skills Policy.

The UC Generic Skills are also developed across the three Majors. While some units in some Majors focus on a few of the Generic Skills, by the completion of a Major, all the skills have been developed. These skills are developed in a general (Foundation units) and discipline specific way (Majors and Open Electives).

The course also provides open electives from any discipline within the University of Canberra.
1. Communication:
The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries.

2. Analysis and inquiry:
The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way.

3. Problem solving:
The ability to apply problem-solving processes in novel situations; to identify and analyse problems then formulate and implement solutions.

4. Working independently and with others:
The ability to plan their own work, be self-directed, and use interpersonal skills and attitudes to work collaboratively.

5. Professionalism and social responsibility:
The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment.
- To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. - Communicate and present arguments and ideas effectively.
- Select and use appropriate information and communication technology for analysis and enquiry.
- To provide practical workshops which are integral to the course supported by internships to improve professional skills. - Identify problems and analyse the main features of problems relevant to their professional field.
- Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness.
- Create and present new ideas.
- Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity.
? Working independently and with others.
? Work with others as part of a group.
? Work sensitively and co-operatively with diverse stakeholders.
- To provide electives in social science, humanities, business or creative arts. - Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practice their specialisation.
- To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. - Apply concepts, principles and professional methodologies to professional communication tasks.
- Understand the social and professional influence of advertising and marketing communications and their role in ethical practice.

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.


Refer to individual courses.

UCC Pathway

Diploma of Communication; Diploma of Communication Extended; Diploma of International Studies; Diploma of International Studies Extended.


  • Past Offerings
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal
    • 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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