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Bachelor of Communication in Media and Public Affairs - 213JA

Course Code: 213JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 363056
CRICOS Code: 076893G
Selection Rank: 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Find out what really goes on in Canberra

Are you drawn to the cut and thrust of politics? Keen to discover how media influences government and public perception? Located in the heart of our country's political landscape, UC’s Bachelor of Communication in Media and Public Affairs is uniquely placed to ready you for a dynamic career in public affairs and political communication.

Study our Bachelor of Communication in Media and Public Affairs at UC and you will:

  • explore how public communication works at a global level
  • gain local insights through Canberra’s political and media institutions
  • acquire a broad understanding of the communication industries, theories and research. Key topics include media, politics and government, digital and global communication, public opinion and media consumers
  • develop a critical understanding of how different media operate
  • master the tools needed to work in this rapidly changing industry including outstanding oral, written and visual communication skills.

Work-integrated learning

Our degree offers you the opportunity to apply for the innovative Uni-Capitol Washington Internship Program which places students in House and Senate offices within the US Congress in Washington. You will also have the choice of a range of placements with local and national media institutions within Australia.

Career Opportunities

  • Communications & media officer
  • Government relations officer
  • Public information officer
  • Media planner
  • Campaign manager
  • Electorate officer
  • Lobbyist
  • Consumer advocate
  • NGO/International aid communications officer

Course specific information

Standard entry to this course is by ATAR score however you can also apply via portfolio entry:


Current and Commencing Students
Email or Phone 1300 301 727
Prospective International Students
Email or Phone +61 2 6201 5342
Prospective Domestic Students
Email or Phone 1800 UNI CAN (1800 864 226)

Admission Requirements

Normal UC admission requirements to an undergraduate course.

Additional Admission Requirements


Assumed Knowledge


Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Communication in Media and Public Affairs BComm Media&PubAffairs

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Information for Fee Paying Students

Year Domestic International



The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation


Course Learning Outcomes

Course Objectives Graduate Qualities
The field of Media and Public Affairs focuses on the dynamic interactions between media, government, the public and society and how meanings and values in these spheres are shaped as a result. The Bachelor of Communication in Media and Public Affairs is uniquely placed to prepare students for entry into the professional fields of public affairs and political communication given its location in the heart of the country's political landscape, Canberra. It provides an in-depth exploration of global public communication with a local perspective through multi-layered involvement with the national capitals political and political media institutions. The major in Communication Studies provides students with a broad understanding of the communication industries, theories and research, while the major in Media and Public Affairs develops an informed and critical understanding of how the media operate, and the skills needed to work in the contemporary media environment. Key topics include: media, politics and government; digital and global communication; public opinion and media consumers. Special attention is paid to the development of high level oral and written communication skills as well as to an appreciation of the power of visual communication forms. The Bachelor of Communication in Media and Public Affairs offers opportunities for workplace learning through internships in a range of local and national institutions and provides an excellent introduction to communication and media research for those wishing to pursue an Honours degree. - An in-depth understanding of contemporary society and politics paying particular attention to the role of the media, politics and public opinion.

- Understand the disciplinary perspectives of Communication Studies and the ability to apply these to the study of media and public affairs.

- Develop digital media literacy as they develop basic competency in a range of communication skills and media research methodology. To have an appreciation of research ethics and related questions of social responsibility.

- Knowledge of communication processes including, at the natonal level, elections, campaigning and lobbying, and, at the international level, public diplomacy, the role of the media in foreign relations, and the implications of globalisation.

- Ability to engage in complex ethical questions, strategic thinking, and problem solving as they study processes of political communication.

- Develop high level written oral and visual communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice in the digital era.

Application of Knowledge and Skills Reflected in the Learning Outcome Includes:
- Acquired an understanding of the main elements of studies of journalism, news and political process.

- Understand the role of elections, campaigns, and lobbying in a democratic society.

- Critically analyse contested approaches to the respective powers of governments and political parties, the media, and the public.

- Practical knowledge and skills to apply digital technologies in public and media messages.

- Demonstrate critical thinking and problem solving skills.

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.


High performing students may be eligible to enrol in the Bachelor of Arts (Honours) course.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

227JA Bachelor of Communication in Media and Public Affairs/Bachelor of Laws

UCC Pathway

Diploma of Communication; Diploma of Communication Extended.


  • Past Offerings
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal
    • 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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