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Bachelor of Marketing Management - 187JA

Course Code: 187JA
Course Version: 2
Location: UC - Canberra, Bruce
UC - TAFE Queensland, South Bank
Faculty: Faculty of Business, Government & Law
Discipline(s): Canberra Business School
UAC Code: 361284
CRICOS Code: 073951D
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0


The Bachelor of Marketing Management provides a qualification focused on all aspects of marketing as a modern profession. Areas covered include management and planning of marketing activities through various channels and a strong foundation in market research and consumer behaviour.

All students studying the Bachelor of Marketing Management are able to select an open major from any field within the university allowing a highly customisable course of study to meet the needs of individual students. Another innovative option of this program is the ability of all students to complete an optional Internship unit as part of their studies.


Prospective International Students
Email or Phone +61 2 6201 5342
Current and Commencing Students
In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email
Prospective Domestic Students
Email or Phone 1800 UNI CAN (1800 864 226)

Admission Requirements

Normal UC requirements for admission to an undergraduate course.

Assumed Knowledge


Information on admission closing dates can be found here.

Course Requirements

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Information for Current Students

There are previous versions of this course. As a current student you will complete the requirements for the course that were in place when you commenced. Click on the relevant link below to view the requirements of your version of the course.

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Marketing Management B MktgMgt

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Information for Fee Paying Students

Year Domestic International
2020 CSP $32,300

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation


Course Learning Outcomes

Course Objectives Graduate Qualities
Purpose - Graduates of the Bachelor of Marketing Management will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and generic skills in one or more of the following areas: Accounting, Banking & Financial Services, Business Administration, Economics, Entrepreneurship, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management.

The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies.
Skills - Graduates will develop:
- the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in one or more of the following discipline areas: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. This will enable students to analyse market environments in order to determine strategic options and implement effective marketing plans.

- the technical and generic skills required to apply discipline-specific technologies in one or more of those discipline areas, including the ability to analyse data.

- the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation,

- the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information.

- the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders in written, oral or electronic media.
Application of knowledge and skills - Graduates of the Bachelor of Marketing Management will be able to apply the knowledge and skills acquired to a diverse range of problems that early career professionals would be expected to deal with such as the preparation of a marketing plan. As students progress through the course, they will develop the capacity to exercise their own initiative and professional judgement in an ethically responsible manner to analyse problems that are less clearly defined, more complex, and require application of concepts in a variety of disciplinary and sub-disciplinary contexts. Graduates will engage in applied research, teamwork, and negotiation skills as well as the use of electronic media in a variety of setting. The use of team work will develop further these skills and develop communication skills. .
In particular student will be able:
- to work independently as well as part of a team
- to use information technology effectively
- identify economic, socio, cultural and legal contexts that impact on marketing decision making
- apply concepts, principles and theories to marketing management tasks
- analyse problems and provide appropriate solutions as part of marketing research
- demonstrate skills in analysing data and information
- display a professional attitude based on social responsibility and ethics principles
- demonstrate creativity and leadership
- understand the role of marketing management in private, public and not for profit enterprises
- show social responsibility and consider sustainability in decision making.

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.


High performing students may be eligible to enrol in the Bachelor of Philosophy (Honours) course.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

235JA Bachelor of Marketing Management/Bachelor of Communication in Advertising

UCC Pathway

Diploma of Business; Diploma of Business Extended.


  • Past Offerings
    • 2016->UC - Canberra, Bruce-Internal
    • 2016->UC - TAFE Queensland, South Bank-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2017->UC - TAFE Queensland, South Bank-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2018->UC - TAFE Queensland, South Bank-Internal
    • 2019->UC - Canberra, Bruce-Internal
    • 2019->UC - TAFE Queensland, South Bank-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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