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Bachelor of Graphic Design/Bachelor of Advertising and Marketing Communication - 181JA

Course Code: 181JA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Design and the Built Environment
School of Arts and Communications
UAC Code: 363114
CRICOS Code: 073182G
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0


The double degree in graphic design and advertising and marketing communication is a comprehensive program of advanced practical production, history and theory in graphic design and advertising and marketing communication. The program of study provides students with in-depth knowledge and skills in communication strategy, design and production, and equips them for the rapidly evolving and multifaceted commercial communications industry.

Through the Bachelor of Graphic Design, students gain knowledge and expertise in the design and production of all forms of graphic communication media. The degree integrates the conceptual, technical and theoretical streams of graphic design to create a immersive learning experience that is highly engaging and that promotes creativity, innovation and versatility.

Through the Bachelor of Advertising and Marketing Communication, students progressively develop communication and marketing skills and techniques, with particular focus on strategic brand development, media engagement and cross-platform digital communication supported by a sound understanding of the societal, consumer and creative principles that underpin the practice.

Students having completed the required 64 credit points of the Graphic Design degree and 18cp of other units are qualified to graduate with the Bachelor of Graphic Design award.


Prospective Students
Email Ph 1800 UNI CAN (1800 864 226)
Current and Commencing Students
Email Ph 1300 301 727

Admission Requirements

Normal UC requirements for admission to an undergraduate course.

Additional Admission Requirements

Students commencing in semester 2 will be able to enrol part-time only.

Assumed Knowledge

Refer to individual courses.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Graphic Design B GraphicDes
Bachelor of Advertising and Marketing Communication B Advt&MktgComm

Alternate Exit Awards

Bachelor of Graphic Design Bachelor of Advertising and Marketing Communication

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

This course is closed to new admissions from semester 1, 2013. Please refer to course 220JA Bachelor of Graphic Design/Bachelor of Communication in Advertising

Professional Accreditation

The Bachelor of Advertising and Marketing is accredited with the International Advertising Association (IAA) and Media Federation of Australia (MFA).

Course Learning Outcomes

Course Objectives Graduate Qualities
To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communication. Persuasive written and oral communication skills relevant to the advertising practice
Provide practical workshops which are integral to the course supported by a Student run Communications Agency (SCA) operated on-campus to improve professional skills and vocational advantage. Sound understanding of the principles and practice which support creative development and media strategy
Provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism Ability to access, evaluate and synthesize knowledge of consumer behaviour, advertising effectiveness and media consumption.
* Provide electives in social science, humanities, business or creative arts. Ability to think critically and impart wisdom in response to client briefs.
Provides the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and psychology, or in combination with an undergraduate diploma in languages Improved capacity to multi-task and more effectively respond to a business brief
The University expects all of its graduates to have developed the following skills and attributes which will equip them for success in professional life. Key Generic Skills* Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity. * Present arguments and ideas effectively. * Create and present new ideas.* Select and use appropriate information and communication technology. * Identify problems and analyse the main features of problems relevant to their professional field. * Work with others as part of a group. * Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness.
An ability to explore and resolve problems beyond the existing knowledge base. An approach to learning that encourages the development of creativity. An ability to communicate ideas to others and to identify the most suitable media for such communication. CommunicationInformation literacy and numeracy4. Problem solving
An understanding of current information technology and in particular of the software used in the design profession to explore and communicate ideas. Communication3. Information and communication technology
An understanding of the position and role of the profession in the wider community. An awareness of the associated design disciplines and how Graphic Design can interact with them. An awareness of the imperatives of sustainable design and an understanding of professional responsibilities and ethical behaviour. Working with othersEffective workplace skillsProfessional ethicsSocial responsibility
The ability to relate to other professionals in mono or multi-disciplinary teams. To develop an attitude to design which recognises that change is constant and that a personal commitment to skills maintenance is essential. Working with othersLifelong learningPersonal attributes

Course Duration

Standard eight semesters full-time or equivalent. Maximum twenty-four semesters.




To provide students with authentic contexts for the application and development of their knowledge and skills, the double degree includes work-integrated learning experience and opportunities for professional internship.


  • Past Offerings
    • 2012->UC - Canberra, Bruce-Internal
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal
    • 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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