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Master of Strategic Communication - 117JA

Course Code: 117JA
Course Version: 3
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 880930
CRICOS Code: 083406B
Selection Rank: N/A
English Language Requirements: Academic IELTS of 6.5 or equivalent, with no band score below 6.0

Ready to become a communication guru?

The key to achieving organisational objectives and gaining a competitive edge? It’s as simple as effective communication and this course will prepare senior managers for a career as business leaders in a range of stimulating sectors.

Specialise in the strategic realm for an insight into issues analysis (what public affairs issue?) or fine-tune your marketing skills and learn about the integration of branding and communication, and you’ll be smashing high-level business goals in no time!

Study a Master of Strategic Communication at UC and you will:

  • engage with the complex issues relating to communication processes and their effectiveness in a range of situations and settings
  • develop the skills and practical knowledge to analyse, plan, implement and evaluate communication strategies
  • evaluate situations and issues before using your insight and creativity to generate solutions and maximise opportunities
  • specialise in strategic communication to focus on the complex human side of communication, learn what is required to work as a strategic counsellor and manage mid to long term public affairs issues
  • specialise in marketing communication to focus on the integration of branding and communication. 

Career opportunities

A range of career opportunities exist for Master of Strategic Communication graduates, including as a:

  • public affairs director
  • public relations director
  • marketing and communications manager
  • senior public relations manager
  • communication strategist

Course specific information

Students must have an Honours degree, a Graduate Certificate or a Graduate Diploma in a cognate discipline as approved by the University. Students with a Bachelor's degree in a cognate discipline with four or more years of relevant work experience may also apply.

Enquiries

Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students
Email FAD.Student@canberra.edu.au or Phone 1300 301 727
Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)

Admission Requirements

Applicants must have an Honours degree, a Graduate Certificate or a Graduate Diploma in a cognate discipline as approved by the University.

Students with a Bachelor's degree in a cognate discipline and who have four or more years of relevant work experience may also apply. In making an offer to an applicant, the University will give consideration to a range of factors including English proficiency, academic record and/or employment experience.

Assumed Knowledge

None.

Information on admission closing dates can be found here.

Course Requirements

Information for Current Students

There are previous versions of this course. As a current student you will complete the requirements for the course that were in place when you commenced. Click on the relevant link below to view the requirements of your version of the course.

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Master of Marketing Communication M MktgComm
Master of Strategic Communication M StrComm

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Information for Fee Paying Students

Year Domestic International
2020 $17,500 $28,500

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.


Professional Accreditation

Application will be made to the Public Relations Institute of Australia and to the Advertising industry for accreditation.

Course Learning Outcomes

Course Objectives Graduate Qualities
Demonstrate an in-depth understanding of human communication processes and environments; The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way.
Use a range of social research methods relevant to strategic communication; The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment.
Link communication research, planning, implementation and evaluation to organisational strategic plans; The ability to apply problem-solving processes in novel situations; to identify and analyse problems then formulate and implement solutions.
Demonstrate critical thinking and vision needed to address mid to long-term strategic communication issues; The ability to apply problem-solving processes in novel situations; to identify and analyse problems then formulate and implement solutions. The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment.
Counsel senior management on strategic communication and to lead teams within organisations The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries. The ability to plan their own work, be self-directed, and use interpersonal skills and attitudes to work collaboratively.

Course Duration

Standard: 2 semesters full-time or equivalent. Maximum: 6 semesters.

Honours

None.

Government Support

Year CSP Places Available Eligible for Student
Income Support (Centrelink)
2020 NO NO

Offerings

  • Past Offerings
    • 2016->UC - Canberra, Bruce-Online
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Online
    • 2018->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Online
    • 2019->UC - Canberra, Bruce-Online
    • 2019->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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