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Master of Communication (352JA.1)
Selection rank | Delivery mode | Location | Duration |
---|---|---|---|
PG | Bruce, Canberra |
2.0 years | |
Faculty | Discipline(s) | Available teaching periods | UAC code |
Faculty of Arts and Design | School of Arts and Communications |
880933 | |
Fees | English language requirements | ||
|
View requirements |
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Academic entry requirements | Delivery mode | Location | Duration |
---|---|---|---|
On campus |
Bruce, Canberra |
2.0 years | |
Faculty | Discipline(s) | Available teaching periods | CRICOS code |
Faculty of Arts and Design | School of Arts and Communications |
090007C | |
Fees | English language requirements | ||
|
View requirements |
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Master your marketing communication skills
The Master of Communication specialises in exploring contemporary communication theories, strategic planning and social media, and asks you to apply these in the context of a major research project.
You can choose to take the Strategic Communication path, where you concentrate on contemporary communication, social theory and how critical issues develop, or the Marketing Communication path, where you’ll explore how advertising, public relations, promotions and direct marketing combine to create effective marketing communication strategies. This course is especially suited to senior communication managers looking to develop their skills and will prepare you for opportunities in commercial, public and not-for-profit sectors.
Study a Master of Communication at UC and you will:
- demonstrate an in-depth understanding of human communication processes and environments
- become confident in using a range of social research methods relevant to strategic or marketing communication
- demonstrate critical thinking and vision to address mid to long-term strategic communication issues
- become confident in counselling senior management on strategic communication and possess the ability to lead teams within organisations
- link communication research, planning, implementation and evaluation to organisational strategic plans
- apply your understanding of communication theories towards a major research project.
Work Integrated Learning
You will have extensive opportunities to connect with industry, including real-world case studies, industry-linked research and practice projects. You will complete 180 hours of a compulsory internship based around a professional industry project of your choosing and will develop your professional experience and capabilities in an organisational context. Your internship placement company can be located in Australia or overseas, and past students have chosen to connect with advertising agencies, PR firms, government departments, commercial enterprises and not-for-profit organisations.
Career opportunities
- Communications manager
- Marketing manager
- Marketing strategist
- Brand manager
- Advertising account director
- Marketing consultant
- Communication strategist
- Media strategist
- Creative director
- Media relations consultant
- Community manager
- Social media manager
- Sponsorship manager
- Direct marketing manager
Course specific information
Students wishing to complete a more generic Master of Communication degree may choose units from both Strategic Communication and Marketing Communication streams to suit their professional needs.
Applicants must have an undergraduate degree or equivalent as approved by the University Admissions Committee.
Students who complete the Graduate Diploma in Communication can articulate into the Master's program with credit for the 8 units completed.
Students who have completed the Graduate Certificate in Communication may apply and receive credit for the 4 Graduate Certificate (level G) units.
In making an offer to an applicant, the University will give consideration to a range of factors including English proficiency, academic record and/or employment experience.
Applicants with a completed Bachelor's degree in a related/cognate field may be granted credit for 12 credit points of unspecified credit and admission into the 1.5 year (EFTSL) program.
Assumed knowledge
None.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Master of Communication (352JA) | 48 credit points
- Must pass 6 credit points at PG Level from anywhere in the University.
- Must pass 6 credit points at PG Level from anywhere in the University.
- Must pass 6 credit points at PG Level from anywhere in the University.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Open Elective Unit
Semester 2
Restricted Choice Unit
Year 2
Semester 1
Semester 2
Open Elective Unit
Year 1
Semester 1
Open Elective Unit
Semester 2
Restricted Choice Unit
Open Elective Unit
Year 2
Semester 2
Restricted Choice Unit
Year 1
Semester 1
Open Elective Unit
Semester 2
Restricted Choice Unit
Course duration
Standard four semesters full-time or equivalent. Maximum 12 semesters.
Learning outcomes
Learning outcomes | Related graduate attributes |
---|---|
Use a range of social research methods relevant to strategic or marketing communication. | - Use creativity, critical thinking, analysis, and research skills to solve theoretical and real-world problems. - Think globally about issues in their profession; - Adopt an informed and balanced approach across professional and international boundaries; - Understand issues in their profession from the perspective of other cultures. |
Link communication research, planning, implementation and evaluation to organisational strategic plans. | - Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; - Display initiative and drive, and use their organisation skills to plan and manage their workload; - Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas. |
Demonstrate critical thinking and vision needed to address mid to long-term strategic communication issues. | - Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; - Understand issues in their profession from the perspective of other cultures; - Communicate effectively in diverse cultural and social settings; - Make creative use of technology in their learning and professional lives; - Behave ethically and sustainably in their professional and personal lives. |
Demonstrate an in-depth understanding of human communication processes and environments. | - Employ up-to-date and relevant knowledge and skills; - Work collaboratively as part of a team, negotiate, and resolve conflict; - Display initiative and drive, and use their organisation skills to plan and manage their workload. |
Counsel senior management on strategic communication and lead teams within organisations. | - Communicate effectively; - Use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; - Work collaboratively as part of a team, negotiate, and resolve conflict; - Display initiative and drive, and use their organisational skills to plan and manage their workload; - take pride in their professional and personal integrity; - Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; - Be self-aware; - Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas. |
Awards
Award | Official abbreviation |
---|---|
Master of Communication | M Comm |
Master of Communication (Strategic) | M Comm(Str) |
Master of Communication (Marketing) | M Comm(Mktg) |
Alternative exits
Graduate Certificate in Communication, 350JA; Graduate Diploma in Communication, 351JA, are both subsumable into this degree and may be used as exit awards on successful completion of the requisite units.
Enquiries
Student category | Contact details |
---|---|
Prospective International Students: | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
Current and Commencing Students: | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
Prospective Domestic Students: | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |