Title A qualitative understanding of service-dominant logic in the banking industry
Authors(s)
Johns, Raechel
Category Conference Publication : E1 - Refereed Conference Paper/Publication
Date 2013
Conference name 47th Academy of Marketing Conference 2013: Marketing Relevance
Conference location Cardiff, Wales
Conference dates 8-11 July 2013
Abstract
Keyword(s) service-dominant logic; self-service technologies; technology; relationships; value
Proceedings title Marketing Relevance : 47th Academy of Marketing Conference 2013 : Papers
Pages 1-9
Publisher United Kingdom : University of South Wales
Identifying Number(s) ISBN: 97819909838000
Language English
FoR Code(s) 150302
RM Number 2013001383
Faculty University of Canberra, Faculty of Business, Government & Law
Copyright ©2013
Copyright of any material deposited in the University of Canberra Research Repository is retained by the copyright holder. The text may not be reproduced or communicated in print or electronic form for commercial purposes. Readers may copy, download, print and save electronic copies of whole papers for their own individual non-commercial use. Excerpts, quotations and paraphrasing must be fully referenced. Text may not be altered without permission. The University of Canberra Research Repository reserves the right to remove content at any time.

Link to this item


Associated Resource

Details