Media markets inefficient, expert argues at UC

Media markets inefficient, expert argues at UC

Michelle McAulay

22 February 2013: In a public lecture delivered recently at the University of Canberra, Professor Robert G. Picard, director of research at the Reuters Institute for the Study of Journalism at the University of Oxford explored why media markets are imperfect and do not effectively serve consumers and social needs.

Professor Picard, who was in Canberra as a Distinguished Visitor of the University's News and Media Research Centre (N&MRC), also talked about the extent to which digital media are altering markets and their performance, and the implications for media policies.