Bachelor of Sports Management

The path to sporting excellence needs great management

Behind every story of sporting excellence is the often untold story of skilled planning and strong management. Our Bachelor of Sports Management was the first of its kind in Australia and has since become a leader in the field of professional sport management education. Throughout the course you will develop a strong working knowledge of management theory and practice. And, you will have unprecedented access to leaders in sport through our on-campus Sporting Commons.

Open to new admissions


Admission open to

Domestic students and International students

Level of Study


Full-time Study Duration

3 years

Lowest Selection Rank



Canberra, Melbourne

Course code


CRICOS number


Career Outcomes

Study The Bachelor of Sports Management at UC and you will:

  • set your pathway to further learning in a variety of sports disciplines
  • build strong knowledge of contemporary management theory and practice
  • equip yourself with specialised knowledge in specific fields of sports management
  • network with current academic and professional leaders in sport
  • explore complementary disciplines such as sport media with the flexibility of your study plan open electives.

Career Opportunities

  • Sports management and operations
  • Sports marketing
  • Sports sponsorship
  • Sports media and public relations
  • Management of sports, recreation and leisure clubs
  • Advisory and policy roles in the public and private sector

Work Integrated Learning

All students are encouraged to apply for numerous sports internships with our professional sports partners in NRL, Super Rugby, W-League and WNBL. Completing an internship is an invaluable opportunity to gain practical experience and form strong relationships within industry before graduating.

Course details

Sample study plan


  • Accounting for Managers
  • Government-Business Relations
  • Problem Analysis and Statistics
  • Sport Management and Development
  • Introduction to Management
  • Introduction to Business Law
  • Contemporary Issues in Sport
  • Problem Evaluation and Resolution


  • Sports and the Law
  • Sport Governance and Policy
  • Social Media
  • Introduction to Marketing
  • High Performance Sport Management
  • Strategic Sport Management
  • Open Elective (x2)


  • Sport Research and Practice (Part A)
  • Sport Marketing
  • Sport Sponsorship and Public Relations
  • Sport Research and Practice (Part B)
  • Sport Business
  • Sport Event and Venue Management
  • Open Elective (x2)

Course specific

High performing students may be eligible for enrolment in the Bachelor of Sport Studies (Honours).


Looking for more detail about the units you will study? Want to know more about fees, admission requirements and delivery modes?

Create your personalised course guide

Head over to our Personalised Course Guide for detailed information presented in a simple-to-get PDF.

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