This highly innovative and flexible degree offers a dynamic approach to the management of marketing. You will gain a strong foundation in planning, market research and consumer behavior, combined with practical training. You are also encouraged to select an open major from any field within the university allowing you to customise your degree to your special interests.
Domestic students and International students
During your third year of study you will be offered the opportunity to participate in our internship program and gain valuable industry experience and a chance to establish professional connections.
You will have the opportunity to specialise in one or more of the following fields; accounting, banking & financial services, business administration, economics, entrepreneurship, financial planning, human resource management, information systems, international business, marketing management, public sector management, or tourism management.
If you don't meet the entry requirements for this course you can apply for a Bachelor of Commerce with a major in marketing management. This gives you the option of transferring at the end of your first year if you achieve a strong grade point average.
Looking for more detail about the units you will study? Want to know more about fees, admission requirements and delivery modes?
Head over to our Personalised Course Guide for detailed information presented in a simple-to-get PDF.