Bachelor of Marketing Management

Make your mark in the modern world of marketing

This highly innovative and flexible degree offers a dynamic approach to the management of marketing. You will gain a strong foundation in planning, market research and consumer behavior, combined with practical training. You are also encouraged to select an open major from any field within the university allowing you to customise your degree to your special interests.

Open to new admissions


Admission open to

Domestic students and International students

Level of Study


Full-time Study Duration

3 years

Lowest Selection Rank




Course code


CRICOS number


Career Outcomes

Study a Bachelor of Marketing Management at UC and you will:

  • understand the role of marketing management in private, public and not-for-profit enterprises
  • gain a broad understanding of marketing research methods, problem analysis and statistics, internet marketing and consumer behaviour
  • develop marketing plans and gather relevant information from stakeholders
  • identify economic, socio, cultural and legal contexts that impact on marketing decision making
  • apply concepts, principles and theories to marketing management tasks
  • analyse problems and provide appropriate solutions as part of marketing research
  • demonstrate creativity and leadership while learning to work as part of a team.

Career Opportunities

  • Account manager
  • Marketing manager
  • Market researcher
  • Brand manager
  • Marketing consultant 
  • Product manager

Work Integrated Learning

During your third year of study you will be offered the opportunity to participate in our internship program and gain valuable industry experience and a chance to establish professional connections.

Course details

Sample study plan


  • Accounting for Managers
  • Government-Business Relations
  • Information Systems in Organisations
  • Introduction to Economics
  • Introduction to Business Law
  • Introduction to Management
  • Introduction to Marketing
  • Problem Analysis and Statistics


  • Consumer Behaviour
  • International Marketing
  • Marketing Management and Planning
  • Marketing Research Methods
  • Problem Evaluation and Resolution
  • Services Marketing
  • Open Major (x2)


  • Creativity
  • Internet Marketing
  • Internship
  • Marketing Research Project
  • Open Elective (x4)

Course specific

You will have the opportunity to specialise in one or more of the following fields; accounting, banking & financial services, business administration, economics, entrepreneurship, financial planning, human resource management, information systems, international business, marketing management, public sector management, or tourism management.

If you don't meet the entry requirements for this course you can apply for a Bachelor of Commerce with a major in marketing management. This gives you the option of transferring at the end of your first year if you achieve a strong grade point average.


Looking for more detail about the units you will study? Want to know more about fees, admission requirements and delivery modes?

Create your personalised course guide

Head over to our Personalised Course Guide for detailed information presented in a simple-to-get PDF.

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