Please note that this handbook reflects the University's situation in 2003 only. More current information may be found elsewhere on the University website.

Degree of Master of Marketing Communication (by coursework) (348AA)

The two-semester Masters course focuses on the theory and practice of Marketing Communication, and Advertising and Public Relations.

Students gain a thorough understanding of the role of Marketing Communication in Advertising, and Public Relations, and applied knowledge of contemporary communication theory and research.

Course Duration:

1 year full-time or equivalent part-time.

Admission Requirements:

Admission to the course requires an undergraduate degree and a Graduate Diploma in Marketing Communication or equivalent study, or an honours degree in Communication or equivalent study.

Recognition of Prior Learning:

Consideration will be given to applicants who have completed a three-year degree in a relevant discipline, and who have more than two years professional experience. Applicants need to demonstrate that the professional experience or professional industry credentials have provided the knowledge, skills and analytical attributes of those acquired in completing the Graduate Diploma in Marketing Communication. See course convener for details.

Course Requirements:

24 credit points from the following subjects:

004584 Marketing Communication Theory M (4 credit points)
004583 Marketing Communication Strategy M (4 credit points)
004581 Marketing Communication Research M (4 credit points), or
004582 Marketing Communication Research Project M (8 credit points; two semesters)
004576 Integrated Communication Campaigns M (4 credit points)
004577 International Marketing Communication M (4 credit points)
005391 Marketing Communication Seminar M (4 credit points), or
004582 Marketing Communication Research Project M (8 credit points - continued)

Students, who through previous studies and professional experience, have demonstrated excellent knowledge of marketing communication practice, may be permitted to complete 

004582 Marketing Communication Research Project M (8 credit points) 

in place of 

Marketing Communication Strategy M and Marketing Communication Seminar M.

Course Convener:

Associate Professor Felix Stravens, Program Director in Advertising/Marketing Communication
1C142 (02) 62 01 2906
email: frs@comedu.canberra.edu.au
School of Professional Communication