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Branding Communication and Exhibition Design


This intensive unit involves two key activities: the production of visual branding communication and the production of a group exhibition.

The Branding Communication and Exhibition Design short course is a combination of Branding Communication and Exhibition Design. Students will explore the evolution of branding strategies in global context and implement them into an exhibition design event at the completion of the course. This course is a combination of research, field trips to galleries and exhibition venues, design theory, visual explorations, collaborative workshops and project work. Students will engage in a creative program on the development of contemporary branding practice and exhibition design. Students will apply the understanding of effective contemporary branding, identity systems, media strategy, logo application to physical objects and digital forms. Enjoy this interactive and intensive learning experience in Australia to elevate your design skills to a new level.

You will
  • Be taught by expert staff from the University of Canberra
  • Be involved in group exhibition preparation and display including an opportunity to showcase your works
  • Visit Australian galleries and exhibitions
  • Collaborate in workshops and group discussions with Australian and other international students
  • Enjoy an interactive learning experience in studio based environments
    Tour to Sydney and Canberra cities, various events and attractions
Area of study Arts and Design, Graphic Design, Visual Communication Design, Media Arts and Production, Advertising, Marketing, Industrial Design, Design
Topics
  • Branding communication
  • Contemporary design exhibition displays and practices
  • Identity Systems, logo design and applications
  • Corporate and Visual Branding
  • Contemporary Branding practice and media strategy
  • Print Screening and Logo stamping
  • Style Guide and Graphic Standard Manual
    Exhibition to Industry
Course outline Download the Program Information Pack and Program Flyer (PDF)
Course Duration6 weeks: 3 weeks of online preparation prior to 3 weeks in country on campus (face to face)
In Country Course Dates11th - 30th June 2018
CostAUD $4900*
LocationSydney and Canberra
Inclusions
  • Campus Shared Accommodation
  • Course enrolment fee
  • Materials and Exhibition materials
  • Local workshops and masterclasses
  • Airport transfers in Canberra
  • Sydney Excursion (transport, some entry fees, some meals and accommodation)
Exclusions
  • Meals
  • Personal expenses
  • International flights
  • Visas
  • Insurance
Topics
  • Visual communication branding in contemporary world
  • Professional exhibition design strategy and preparation
  • Contemporary design exhibition displays and practices
  • Identity Systems, logo design and applications
  • Corporate and Visual Branding in the global context
  • Branding Communication Concept and Strategies
  • Contemporary Branding practice and media strategy
  • Print Screening and Logo stamping
  • Style Guide and Graphic Standard Manual
Credit

Upon completion of the assessment, the University of Canberra will issue an official academic transcript, the equivalent to 6 university credit points (approximately 2 courses/classes/modules).

Learning Outcomes1. Demonstrate advanced expertise in relevant design technology
2. Develop an identity systems and generate a comprehensive identity style guide
3. Adapt design solutions to various media
4. Research, design, develop and implement an exhibition branding solution
5. Demonstrate an ability to communicate the logo design professionally to both client and audience
Assessment Items1. Exhibition Research Report and Strategy
2. Corporate Branding Group Presentation
3. Professional Style Guide and Exhibition Reflection
*CostsPrices indicated above are for international students.  UC domestic students can contact FAD.International@canberra.edu.au for internal pricing.
Program Sample Itinerary*

Day 1

Arrive in Canberra

Day 2

Morning: Orientation

Afternoon: Introduction seminar

Evening: Group dinner

Day 3

Morning: Seminar/workshop – Contemporary Exhibition Design

Afternoon: Seminar/workshop –Exhibition Design Strategy

Day 4

Morning: Exhibition Design Research - Field trip to local galleries and group discussions

Afternoon: Exhibition Design Research - Field trip to local exhibitions and group discussions

Day 5

Morning: Seminar/workshop – Installations and materials for exhibition

Afternoon: Production and final exhibition design presentation

Day 6

Morning: Depart to Sydney/ meet and greet

Afternoon: Sydney events and tour

Day 7

Morning: Tour of cultural sites such as the Sydney Opera House or the Powerhouse Museum

Afternoon: Walk through Circular Quay and The Rocks, ferry ride from Opera House to Manly and surrounding Harbour suburbs.

Day 8

Morning: Tour of cultural sites in Sydney: Darling Harbour, Tumbalong Park, Australian National Maritime Museum

Afternoon: Travel from Sydney back to Canberra

Day 9

Morning: Collaboration workshop – Corporate Branding Analysis

Afternoon: Industry visits

Day 10

Morning: Design production and presentation

Afternoon: UC Activity

Day 11

1 day workshop at local studio – Logo Screen Printing

Day 12

Morning: Branding Communication Strategy

Afternoon: Industry visits

Day 13

Free Weekend

Day 14

Free Weekend

Day 15

Morning: Seminar – Branding Applications

Afternoon: Branding Application workshop – Logo Stamping

Day 16

Morning: Collaborationworkshop – Corporate Branding group presentation

Afternoon: Design Production for exhibition

Day 17

Morning: Workshop - Finalising materials for exhibition

Afternoon: Exhibition preparation and display  

Day 18

Group Exhibition

Day 19

Morning: Exhibition wrap up, installation removal

Afternoon: Group discussions & reflections on exhibition, post project analysis

Evening: Closing dinner

Day 20

Final day of Study Tour

*Itinerary is subject to change

Itinerary is based on face to face course requirements. This course requires an element of online enrolment, research and engagement prior to course commencement
UC Current Students

Applications NOW OPEN, please submit your application HERE

International Applications open HERE on January 10th, 2018

International Application Deadlines

Open: January 10th, 2018

Close: February 28th, 2018

Applications requirements

  • Statement of Purpose addressing the following questions:
    • Why do you want to participate in the Program?
    • What strengths will you bring to the group and the Program itself?
    • What are your particular discipline areas of interest that you want to explore/discover?
  • English as a Second Language: A letter of English language proficiency from your home university*
  • Transcript with current subjects, enrolled units and grades
  • Successfully completed 24 cps or of one year full time study

Course Eligibility

  • This course is conducted in English. An academic level of English language proficiency is required  (on all courses)
  • Placements will be awarded based on academic merit and written application (on all courses)
  • Available for all students of at least the 2nd Year University standing from Arts and Design related disciplines such as Arts and Design, Graphic Design, Visual Communication Design, Media Arts and Production, Marketing, and Industrial Design

*a letter of language proficiency is not required from students from partner universities from the following countries: Sweden, Portugal, Finland, Netherlands, Norway, Spain, Italy, France, Switzerland or Germany.

For further information, please contact the UC Study Abroad office: studyabroad@canberra.edu.au