Print this page

Global Communication Practice

The University of Canberra offers you a unique opportunity to explore aspects of Australia's communication industry, its value and approaches of effective communication and its role in social, political, corporate and economic contexts. The program explores the theories and practice of diverse communication practice across the fields of tourism, sport and culture, particularly as it relates to the changing concepts of media industries and audiences; political communication and public affairs; public relations; corporate communication including integrated marketing communication and advertising, events and campaigns.

Spend three weeks in Australia and receive full study credit with this unique opportunity!

The Global Communication Practice Short Course is taught by academic staff at the University of Canberra. It focuses on providing participants with an interactive learning experience by incorporating both theoretical and practical knowledge.

You will
  • Be taught by academic staff from the University of Canberra
  • Have the opportunity to explore the diverse and expanding nature of communication
  • Enjoy an interactive learning experience
  • Tour to different Australian cities and see beautiful rural areas
  • Integrated marketing communication strategies across sectors and in different contexts
  • Destination marketing and events
  • The media environment and role in contemporary public relations
  • The changing role of digital and social media in marketing communication and advocacy
  • Political Communication, journalism and public trust
  • Issues and crisis management
See Australia

This course will introduce you to best Australia has to offer - city, bush and beach. Destinations include:

  • Sydney
  • Canberra
  • Brisbane
  • Gold Coast
Area of study

Marketing, Intercultural Communications, Public Affairs and Political Communication, Advertising, Public Relations, Media and Journalism

Course outlinesDownload the full unit outline and program flyer
Course Duration6 weeks: 3 weeks of online preparation prior to 3 weeks in country on campus (face to face)
In Country Course Dates

11th – 30th June 2018*


International students: AUD$6500

Domestic students: AUD$5000*

InclusionsTuition, all domestic travel within Australia, accommodation, activities, some meals, industry visits

Personal expenses, international flights, visa, insurance, and some meals

  • Gain industry firsthand experience with field trips and site visit
  • Meet with local tourism, sport, media and political communications experts
  • Study with students from Australia and across the globe
  • Experience Vivid Sydney (event)
  • See Australia’s top cities and beaches
  • Integrated marketing communication strategies across sectors and in different contexts
  • Destination marketing and events
  • The media environment and role in contemporary public relations
  • The changing role of digital and social media in marketing communication and advocacy
  • Political Communication, journalism and public trust
  • Issues and crisis management
Industry Visits and Seminar topics may include
  • Integrated marketing/ communications strategies in the Australian context including media, sponsorship and events
  • Surf and Sand - promoting the best beaches in the world; marketing trends in the travel industry
  • Destination Marketing
  • The changing media environment and its effects on journalism, politics and public trust
  • The changing role of digital and social media in marketing communication, social movements and advocacy
  • Marketing communication in the cultural sector
  • Political communication in the Australian context; the changing role of media in the construction of news, political communication and formation of public opinion
  • Events promotion and marketing
  • Issues and crisis management in travel and tourism. How do tourism operators or agencies handle crises or issues when they arise? Best practice principles; case study
  • The travel industry and destination marketing
Study creditUpon completion of the assessment, the University of Canberra will issue an official academic transcript, the equivalent to 6 university credit points (approximately 2 courses/classes/modules)
Learning Outcomes 1. Have a thorough understanding of key issues in Australian communication practice, and an appreciation of relevant social and cultural considerations
2. Develop critical and strategic thinking and express this in both oral and written form with confidence and clarity; actively listen and respond to the ideas of others; create and present new ideas
3. Demonstrate a capacity to work with others, respect for personal differences, independence of thought, and confidence to challenge existing ideas
Assessment Items
  1. Research proposal – 2,000wds (to be submitted prior to course dates)
  2. Research presentation (to be submitted prior to course dates)
  3. Daily Journal/blog
  4. Research Report
* UC Domestic Students*$5000 excludes Canberra Accommodation and tuition fee

Program Itinerary*



Day 1: Monday, 11th June 2018: Arrive in Sydney - Australia

Morning: Arrive in Sydney.

Afternoon: Group meeting at 2pm at accommodation meeting point. familiarisation tour of Sydney, and introduction workshop

Evening: Sydney Harbour Cruise, afterwards we head to dinner at a local restaurant.

Day 2: Tuesday, 12th June 2018: Sydney

Morning: Industry visit in Sydney

Afternoon: Free afternoon and evening to explore Sydney.

Day 3: Wednesday, 13th June 2018: Sydney

Morning: Second industry visit in Sydney

Afternoon: guided tour to step back into Sydney’s Colonial History & Heritage

Day 4: Thursday, 14th June 2018: Sydney

Morning: Seminar/workshop 1 (3 hours).

Afternoon: Third industry visit in Sydney

Day 5: Friday, 15th June 2018: Sydney

Morning: Fourth industry visit

Afternoon: After lunch there is some free time for group discussions of research projects, progress of journals, reflections on media visits and personal time.

Evening: Group dinner on a roof top bar and restaurant overlooking the Harbour and Opera house.

Day 6: Saturday, 16th June 2018: Sydney


Day 7: Sunday, 17th June 2018: Sydney - Canberra

Morning: Depart Sydney and drive via coach approx. 3 hours to Canberra. Arrive at University of Canberra.

Afternoon: Old Depot, City orientation tour, Mount Ainslie

Day 8: Monday, 18th June 2018: Canberra

Morning: Tour local cultural attractions including Australian War Memorial (AWM), National Portrait Gallery and the Australian National Gallery.

Afternoon: Seminar/workshop 2

Day 9: Tuesday, 19th June 2018: Canberra

Morning: On campus: Seminar and guest representatives talk about marketing and sponsorship.

Lunch: UC Student Societies (advertising and public relations)

Afternoon: Group discussion (discussion and reflections on presentations, progress and research reports.)

Day 10: Wednesday, 20th June 2018: Canberra


Day 11: Thursday, 21st June 2018: Canberra

Morning: Seminar/workshop 3

Afternoon: Industry visit in Canberra

Evening: group dinner

Day 12: Friday, 22nd June 2018: Canberra to Brisbane

Morning: Fly to Brisbane

Afternoon: Industry visit

Day 13: Saturday, 23rd June 2018: Brisbane

Morning: Walking city tour.

Day: Free to explore

Day 14: Sunday, 24th June 2018: Brisbane to Gold Coast

Morning: Gold Coast.

Afternoon: Afternoon is free.

Day 15: Monday, 25th June 2018: Gold Coast

Morning: Industry visit on the Gold Coast

Afternoon: Seminar/workshop 5
Evening: Group dinner

Day 16: Tuesday, 26th June 2018: Gold Coast to Brisbane

Morning: Brisbane via train.

Afternoon: Second industry Visit

Day 17: Wednesday, 27th June 2018: Brisbane

Morning: Seminar/workshop 6
Afternoon: Third industry visit in Brisbane

Day 18: Thursday, 28th June 2018: Brisbane

Morning: Seminar/workshop 7

Afternoon: Fourth industry visit in Brisbane

Day 19: Friday, 29th June 2018: Brisbane

Morning: Seminar/workshop 8
Evening: Group farewell dinner

Day 20: Saturday, 30th June 2018: Brisbane

Morning: Check out

*Itinerary subject to change

Itinerary is based on face to face course requirements. This course requires an element of online enrolment, research and engagement prior to course commencement.
UC Current Students

Applications NOW OPEN, please submit your application HERE

International Applications open HERE on January 10th, 2018

International Application Deadlines

Open: January 10th, 2018

Close: February 28th, 2018

Applications requirements

  • Statement of Purpose addressing the following questions:
    • Why do you want to participate in the Program?
    • What strengths will you bring to the group and the Program itself?
    • What are your particular discipline areas of interest that you want to explore/discover?
  • English as a Second Language: A letter of English language proficiency from your home university*
  • Transcript with current subjects, enrolled units and grades
  • Students applying for design programs will need to include a portfolio of some of their works (that were using Adobe Creative Suites; Photoshop, Illustrator, and InDesign). This should be saved as PDF and be no more than eight (8) pages in length.
  • Successfully completed 24 cps or of one year full time study

Course Eligibility

  • This course is conducted in English. An academic level of English language proficiency is required  (on all courses)
  • Placements will be awarded based on academic merit and written application (on all courses)
  • Open to all students of at least sophomore/2nd year university standing from the following disciplines;  Marketing, Intercultural Communications, Advertising, Public Relations, Media and Journalism

*a letter of language proficiency is not required from students from partner universities from the following countries: Sweden, Portugal, Finland, Netherlands, Norway, Spain, Italy, France, Switzerland or Germany.

Barbara Walsh

Lecturer Communication, Faculty of Arts & Design

UC Study Abroad