Bachelor of Marketing Management (187JA)
[Information for students seeking to commence study at the University of Canberra from Semester 1, 2012]
ABOUT THE COURSE
The Bachelor of Marketing Management provides a qualification focused on all aspects of marketing as a modern profession. Areas covered include management and planning of marketing activities through various channels and a strong foundation in market research and consumer behaviour.
Students may complete an optional internship unit in the final year of study and most students also have the option to complete a semester of study at an international partner institution through the study abroad program. This program provides a strong degree of flexibility through the ability to choose an optional open major from more than 50 fields across all 7 faculties of the university.
LENGTH OF STUDY
The Bachelor of Marketing Management is typically studied over 3 years full time (or an equivalent period part time). Students commencing in Semester 1 have the option of completing a 2.5 year accelerated program through study in the optional winter term.
DOUBLE DEGREE OPTIONS
The Bachelor of Marketing Management can be combined with the Undergraduate Diploma in Languages (Chinese, Japanese or Spanish) in a 4 year program.
The university also offers a wide range of double degrees combining the similar Bachelor of Commerce (majoring in Marketing Management) with a number of other courses.
CAREER OPTIONS
- Account Manager
- Marketing Manager
- Market Researcher
- Brand Manager
- Marketing Consultant
- Product Manager
- Business Analyst
- Entrepreneur
TYPICAL FULL TIME STUDY SEQUENCES
Bachelor of Marketing Management - Standard (4+0+4) - Semester 1 Commencing
| Semester 1 | Semester 2 |
| Year 1 | |
| 6606 Government-Business Relations | 8732 Problem Analysis & Statistics |
| 5617 Accounting for Managers | 4207 Introduction to Management |
| 6355 Introduction to Economics | 6357 Introduction to Marketing |
| Open Major (1) or Open Elective | Open Major (2) or Open Elective |
| Year 2 | |
| 8730 Problem Evaluation & Resolution | 4977 Introduction to Business Law |
| 6380 International Marketing | 6371 Marketing Management & Planning |
| 6390 Consumer Behaviour | 6372 Marketing Research Methods |
| Open Major (3) or Open Elective | Open Major (4) or Open Elective |
| Year 3 | |
| 6348 Information Systems in Organisations | Minor in Business & Government Foundation Restricted Choice |
| Major in Marketing Management Restricted Choice |
6379 Internet Marketing |
| 6413 Marketing Research Project | 6366 Services Marketing |
| Open Major (5) or Open Elective | Open Major (6) or Open Elective |
Bachelor of Marketing Management - Standard (4+0+4) - Semester 2 Commencing
| Semester 1 | Semester 2 |
| Year 1 | |
| 8732 Problem Analysis & Statistics | |
| 4207 Introduction to Management | |
| 6357 Introduction to Marketing | |
| Open Elective | |
| Year 2 | |
| 6606 Government-Business Relations | 4977 Introduction to Business Law |
| 5617 Accounting for Managers | 6371 Marketing Management & Planning |
| 6355 Introduction to Economics | 6372 Marketing Research Methods |
| 6348 Information Systems in Organisations | Open Elective |
| Year 3 | |
| 8730 Problem Evaluation & Resolution | Open Elective |
| 6390 Consumer Behaviour | 6379 Internet Marketing |
| Open Elective | 6366 Services Marketing |
| Major in Marketing Management Restricted Choice |
Open Elective |
| Year 4 | |
| Minor in Business & Government Foundation Restricted Choice |
|
| 6380 International Marketing | |
| 6413 Marketing Research Project | |
| Open Elective |
Bachelor of Marketing Management - Winter Term Load Spread (3+2+3)
| Semester 1 | Winter Term | Semester 2 |
| Year 1 | ||
| 6606 Government-Business Relations | Open Elective | 8732 Problem Analysis & Statistics |
| 5617 Accounting for Managers | Open Elective | 4207 Introduction to Management |
| 6355 Introduction to Economics | 6357 Introduction to Marketing | |
| Year 2 | ||
| 8730 Problem Evaluation & Resolution | Open Elective | 4977 Introduction to Business Law |
| 6380 International Marketing | Open Elective | 6371 Marketing Management & Planning |
| 6390 Consumer Behaviour | 6372 Marketing Research Methods | |
| Year 3 | ||
| Major in Marketing Managment Resticted Choice |
Open Elective | Minor in Business & Government Foundation Restricted Choice |
| 6348 Information Systems in Organisations | Open Elective | 6379 Internet Marketing |
| 6413 Marketing Research Project | 6366 Services Marketing |
Bachelor of Marketing Management - Winter Term Accelerated (4+2+4)
| Semester 1 | Winter Term | Semester 2 |
| Year 1 | ||
| 6606 Government-Business Relations | Open Elective | 8730 Problem Evaluation & Resolution |
| 5617 Accounting for Managers | Open Elective | 4207 Introduction to Management |
| 6355 Introduction to Economics | 6357 Introduction to Marketing | |
| 8732 Problem Analysis & Statistics | 4977 Introduction to Business Law | |
| Year 2 | ||
| 6348 Information Systems in Organisations | Open Elective | 6371 Marketing Management & Planning |
| 6380 International Marketing | Open Elective | 6372 Marketing Research Methods |
| 6390 Consumer Behaviour | 6379 Internet Marketing | |
| Open Elective | 6366 Services Marketing | |
| Year 3 | ||
| Minor in Business & Government Foundation Restricted Choice |
||
| Major in Marketing Management Restricted Choice |
||
| 6413 Marketing Research Project | ||
| Open Elective |
ABOUT OPEN MAJORS
Students studying the Bachelor of Marketing Management have the option of studying a second 'open' major of 6 units (18 credit points) from more than 50 fields across all 7 faculties of the university. Some of the most popular options for this program include:
- Entrepreneurship
- Event Management
- International Management
- Management
- Information Systems
- Advertising Studies
- Graphic Design Technology
- Languages (Chinese, Japanese or Spanish)
- Law & Technology
- Psychology: An Introduction
see the UC Courses & Units database for more information about these and other open major options.
ABOUT THE FACULTY OF BUSINESS & GOVERNMENT
Business & Government are the primary institutions that shape our world. The interaction between these institutions form the intellectual focus of the Faculty.
Graduates from B&G courses gain a unique insight into the interrelationships and dependencies between these two areas in the context of their specific field of study.
All B&G programs feature a focus on student choice and flexibility and real world relevance.
OUR COMMITMENT TO INDIGENOUS AWARENESS
Given the importance of Indigenous issues to all Australians the Faculty of Business & Government strongly recommends all students consider including 6878 Indigenous Australia: Contemporary Issues (as either a stand alone unit or as part of an open major in Indigenous Studies) as an elective part of their program of study.
Note: Information provided as a guide only. Consult the UC Handbook for the year of commencement for official course rules. Units are not offered in all semesters - in some cases certain majors may not be available for full time students.