See Also: Master of International Business
See Also: Master of Marketing Management

A combined Masters degree in International Business and Marketing Management provides candidates with the opportunity of completing two degrees within one period of candidature. The MIB/MMktgMgt is designed to develop competencies in the core areas of international business administration as well as provide a comprehensive understanding of concepts, techniques and professional applications in marketing. In particular, the advanced level marketing units provide depth and breadth in strategic thinking and analytical tools in marketing, while advanced level international business units concentrate on international aspects of trade across different functional areas of management. The course is suitable for candidates who do not have work experience, but who aspire to develop marketing careers in a global business context.

Admission Requirements

A recognised undergraduate degree, or completion of the Graduate Diploma in International Business or Graduate Diploma in Marketing or Graduate Diploma in Business Administration, and where appropriate, UC English language requirements.

Course Requirements

48 credit points required units as set out below.

• 6264 Organisational Behaviour G
• 6221 Accounting for Managers G
• 6261 Marketing G
• 6234 Economics for Managers G
• 6241 International Business G
• 6275 Statistical Analysis & Decision Making G
• 6224 Business Finance PG
• 6277 Strategic Management PG
• 6242 International Financial Management PG
• 6244 International Marketing PG or 6243 International HRM PG
• 6245 International Trade Law PG
• 6230 Consumer Behaviour G
• 6344 Business to Business Marketing PG
• 6262 Marketing Management PG
• 6263 Marketing Research Methods PG
• 6229 Contemporary Issues in Marketing PG

Typical Course Structure

Note: Information provided as a guide only. Consult the UC Handbook for the year of commencement for official course rules. Units are not offered in all semesters.