See Also: Master of Business Administration
See Also: Master of Marketing Management

A combined Masters degree in Business Administration and Marketing Management provides candidates with the opportunity of completing two degrees within one period of candidature. The MBA/MMrktgMgt is designed to develop competencies in the core areas of business administration (accounting and finance, managing people, economics, data analysis, international business, ethics and strategy) as well as provide a comprehensive understanding of concepts, techniques and professional applications in marketing. In particular, the advanced level marketing units provide depth and breadth in strategic thinking and analytical tools in marketing and business. The course is suitable for candidates who are working in a marketing area or who aspire to do so and who wish to complement their practical knowledge with a sound theoretical base. The study of business administration and marketing at an advanced level may enable candidates to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.

Admission Requirements

A recognised undergraduate degree, a minimum of two years relevant work experience or completion of the Graduate Diploma in Business Administration or Graduate Diploma in Marketing or Graduate Diploma in International Business, and where appropriate, UC English language requirements.

Course Requirements

48 credit points, comprising:
(a) Required: 39 credit points
(b) Restricted choice: 9 credit points
as set out below.

(a) Required (39 credit points)

• 6264 Organisational Behaviour G
• 6221 Accounting for Managers G
• 6261 Marketing G
• 6234 Economics for Managers G
• 6241 International Business G
• 6275 Statistical Analysis & Decision Making G
• 6255 Management Ethics PG
• 6224 Business Finance PG
• 6277 Strategic Management PG
• 6244 International Marketing PG
• 6230 Consumer Behaviour G
• 6262 Marketing Management PG
• 6263 Marketing Research Methods PG

(b) Restricted choice (9 credit points)
Three of the following units:

• 6344 Business to Business Marketing PG
• 6345 Channel and Logistics Management PG
• 6229 Contemporary Issues in Marketing PG
• 6346 Marketing Research Project PG

Typical Course Structure

Note: Information provided as a guide only. Consult the UC Handbook for the year of commencement for official course rules. Units are not offered in all semesters.