Bachelor of Business Administration (Singapore) : Faculty of Business and Government : University of Canberra

The University of Canberra's Bachelor of Business Administration (Singapore) program has been in operation since July 1999, in cooperation with Asiainstitut of Management (AM School of Business Studies), Singapore. The course is taught over four 12-week terms per year. Subjects are conducted using staff from University of Canberra with assistant tutors from Singapore.

The BBA program is designed for individuals who work in a commercial environment, either in the private or public sectors. As well as acquiring a broad knowledge of all the major business disciplines, students will complete majors in management and in one other specialised field. Students will develop a broad range of analytical skills necessary to function successfully in a business environment.

The BBA program provides an excellent opportunity for high standard tertiary education.

Course Structure

Students must complete 72 credit points comprising of the following:

required units (30 credit points),
marketing major (24 credit points), and
open electives (18 credit points).

a) Required Units (30 credit points)

Code	Units	Credit Points
5617	Accounting for Managers	3
6355	Introduction to Economics	3
4207	Introduction to Management	3
6357	Introduction to Marketing	3
5123	Business Statistics	3
6349	Entrepreneurship	3
6392	Business Finance	3
6348	Information Systems in Organisations	3
4977	Introduction to Business Law	3
6356	Introduction to International Business	3

b) Marketing Major (24 credit points)

Code	Units	Credit Points
6390	Consumer Behaviour	3
6380	International Marketing	3
6379	Internet Marketing	3
6371	Marketing Management & Planning	3
6372	Marketing Research Methods	3
6413	Marketing Research Project	3
6366	Services Marketing	3
7371	Strategic Management	3

c) Open Electives (18 credit points)

Code	Units	Credit Points
6354	Managing Human Resources	3
4818	Organisational Behaviour	3
6393	Asia Pacific Business	3
6363	Global E-Business	3
6381	International Human Resource Management	3
6370	Managing Pay & Performance	3

Admission Requirements

Interested applicants must possess ONE of the following entry requirements:

2 GCE “A” level at least grade C
Diplomas from Singapore Polytechnic, Ngee An Polytechnic, Nanyang Polytechnic, Temasek Polytechnic and Republic Polytechnic
Diploma of Business Administration from Asiainstitut of Management (AM School of Business Studies)
Diplomas from other institutions are assessed on a case-by-case basis.

Note: Exemptions are assessed on a case-by-case basis and approved by the University based on the prior qualifications.

Contact

Partner Organisation: Asiainstitut of Management
(AM School of Business Studies)

CEO: Dr Lim Boon Yeow, PhD (University of Queensland)
Adjunct Professor of Management
Division of Business, Law and InformationSciences
University of Canberra

Address:
20 Bideford Road, #01-03
Wellington Building
Singapore 239921

Telephone: 65 68380151 (5 lines)
Fax: 65 68380154
Email: amedu@singnet.com.sg

University of Canberra

Telephone: 61 2 6201 2867
Fax: 61 2 6201 5882
Email: bbasg@canberra.edu.au

bba-singapore-graduation