Bachelor of Business Administration (Hong Kong)
Partner Organisation: Institute of Advanced Learning
The University of Canberra Bachelor of Business Administration program has been in operation since June 2002, in cooperation with the Institute of Advanced Learning. The course is taught over four 12-week terms per year. Subjects are conducted using staff from University of Canberra with assistant tutors from Hong Kong.
The BBA program is designed for individuals who work in a commercial environment, either in the private or public sectors. As well as acquiring a broad knowledge of all the major business disciplines, students will complete majors in management and in one other specialised field. Students will develop a broad range of analytical skills necessary to function successfully in a business environment.
The aim of the program is to develop well-rounded business professionals who are equipped to solve problems within a multi-disciplinary business environment. Graduates will also have a high level of generic attributes and skills, consistent with the expectations of the University and the wider professional community.
Course Structure
Students must complete 72 credit points comprising of the following:
- required units (30 credit points)
- marketing major (24 credit points), and
- open electives (18 credit points)
a) Required Units (30 credit points)
| Code | Units | Credit Points |
| 5617 | Accounting for Managers | 3 |
| 6355 | Introduction to Economics | 3 |
| 4207 | Introduction to Management | 3 |
| 6357 | Introduction to Marketing | 3 |
| 5123 | Business Statistics | 3 |
| 6349 | Entrepreneurship | 3 |
| 6392 | Business Finance | 3 |
| 6348 | Information Systems in Organisations | 3 |
| 4977 | Introduction to Business Law | 3 |
| 6356 | Introduction to International Business | 3 |
b) Marketing Major (24 credit points)
| Code | Units | Credit Points |
| 6390 | Consumer Behaviour | 3 |
| 6380 | International Marketing | 3 |
| 6379 | Internet Marketing | 3 |
| 6371 | Marketing Management & Planning | 3 |
| 6372 | Marketing Research Methods | 3 |
| 6413 | Marketing Research Project | 3 |
| 6366 | Services Marketing | 3 |
| 7371 | Strategic Management | 3 |
c) Open Electives (18 credit points)
| Code | Units | Credit Points |
| 6354 | Managing Human Resources | 3 |
| 4818 | Organisational Behaviour | 3 |
| 6393 | Asia Pacific Business | 3 |
| 6363 | Global E-Business | 3 |
| 6381 | International Human Resource Management | 3 |
| 6370 | Managing Pay & Performance | 3 |
Contact
Partner Organisation: Institute of Advanced Learning
http://www.in-learning.com
Contact: Dr. Richard Wong, Program Director
Address: 5/f, Yue Hwa International Building
1, Kowloon Park Drive
Tsim Sha Tsui, Kowloon
Telephone: (852) 2577 5123
Fax: (852) 2576 3807
Email: study@in-learning.edu.au
University of Canberra:
Telephone: 61 2 6201 5998
Fax: 61 2 6201 5882
Email: ialhk@canberra.edu.au