Master of Strategic Communication, 117JA

The Masters degree focuses on the application of analytic and practical knowledge and skills to develop strategic communication activity to address societal issues and organisational objectives. The question of what it means to be strategic is explored in a wide range of situations and organisational settings. The course combines academic and industry-based teaching and a research project to prepare senior managers to work effectively as communication strategists in the business, public and not-for-profit sectors.

Subjects in communication and social theory include consideration of how contemporary theories of risk and risk communication can inform strategic communication practice. Other subjects deal with research methods, leadership, current and emerging communication tools, and the analysis of how critical issues develop and come to be defined in society and in specific organisational settings. Insights from these studies are applied to strategic communication planning and implementation.

This is a one year Masters course, taught over three semesters.

Careers

Career possibilities include working in private enterprise, communication consultancies, including lobbying, not-for-profit organisations, industry associations, and government agencies.

• Strategic communication counselor
• Public affairs director
• Public relations director
• Senior communication manager
• Senior public relations consultant
• Communication strategy officer
• Senior communication officer

See http://www.canberra.edu.au/courses-units/m-coursework/communication/117ja