Shaun Cheah

Biography

 

Shaun was in the corporate sector for over 10 years prior to joining the University of Canberra.  His first stint was in Chicago in Leo Burnett on the McDonald’s brand.  Thereafter he went on to manage other brands such as Visa International, Shell, KFC, Nestle, Citibank, Jaguar and Mercedes-Benz, the latter 2 on a regional basis. He holds a Master’s in Marketing Communication and is currently pursuing a Doctorate in Business Administration (DBA) in the area of sports sponsorship.

 

Job Title

Lecturer - Advertising and Marketing Communications

 

Research interests

Shaun’s main research interest lie in the area of brand management and sports sponsorship.

 

Conference Publications

Full written paper – refereed

  1. Burell A., Coe M. & Cheah S. (2007) “Making an entrance: The First Two Minutes Can Make or Break a Lecture”. ANZMAC Conference – University of Otago, Dunedin, New Zealand 3-5 Dec 2007.  (Double-blind review)
  2. Quazi, A. & Cheah, S. (2010) “An exploration of the drivers and impact of Indian Premier League on sports marketing”  Asia Pacific International Conference On Changing Business Practices in Current Scenario. 29th - 30th December, 2010.  SIESCOMS – University of Mumbai, Mumbai India. (Double blind review)