Biography

Dr Sora Park

Sora Park’s research focuses on the digital media, media markets and media policy. She has written widely on the economics of television, newspaper markets and other information industries. She is also interested in media user patterns, migration and ethnic media and the international flow of media content. She has published several articles in refereed journal articles internationally, including the Journal of Media Economics, International Journal on Media Management, Asian Journal of Communication and International Forum on Women’s Studies. She also has experience in consulting for the broadcast and telecommunication industries in South Korea. From 2008 to 2010, she served as a member of the Presidential Council for Future and Vision in South Korea. 

Previously she taught at Hanyang University, where she was the Director of the Interdisciplinary Program of Women’s Studies. From 2005~2006, she was the Chair of the School of Communication Arts at Kwangwoon University, Seoul, Korea. Her previous positions include Research Fellow at Korea Press Foundation and Visiting Scholar at the University of California, San Diego. She holds a Phd in Communication Studies from Northwestern University.

Selected publications

Refereed journal articles

Park, S. (2011). Market change and diversity in the Korean movie market. Asian Journal of Communication, forthcoming.

Park, S. & Ahn, S. (2010). Identities of second generation Korean American immigrants and role of ethnic media. Comparative Korean Studies, 18(2), 197-224.

Kim, E., Park, S. & Na, E. (2010). Media and communication as a determinant of social support. Korean Journal of Broadcasting, 24(2), 110-151.

Na, E, Kim, E, & Park, S. (2009). Equality of family communication and adolescents’ internet dependency: Mediation of self-efficacy and family conflicts. Journal of Cybercommunication,  26(4), 5-49.

Song, Y., Oh, S., Kim, E., Na, E., Jung, H. & Park, S. (2009). Media user patterns of adolescents in a multimedia environment: An assessment of gender and income differences. Journal of Communication Research, 46(2), 43-77.

Park, S. (2009). Concentration of internet usage and its relation to exposure to negative content: Does the gender gap differ among adults and adolescents? Women’s Studies International Forum, 32(2), 98-107.

Park, S. (2009). Negotiating identities and re-acculturation of second generation Korean Americans : The role of ethnic media and peer group dynamics. Korea Journal, 49(1), 61-97.

Bae, Y., Park, S. & Lee, D. (2009). Network effects in the diffusion and consumption of internet media. Journal of Cybercommunication Academic Society, 26(1), 159-189.

Park, S. (2008). Study on the media use, cultural identity and acculturation of second generation Korean-Americans. Korean Journal of Journalism and Communication Studies, 52(6), 237-257.

Kim, E. & Park, S. (2008). Distributing TV dramas in the digital environment: a Korean case. Asian Journal of Communication, 18(2), 137-154. (in English)

Park, S. (2008). Network externalities of MMO (Massively Multiplayer Online)  games. Journal of Cybercommunication Academic Society,25(1), 84-117.

Na, E, Park, S. & Kim, E.. (2007). Media use and adjustment of adolescents according to the types of internet use: Focusing on blog-type and game-type. Korean Journal of Journalism and Communication Studies, 51(2), 392-425.

Park, S. (2006). A study on the relationship between movie production, distribution and the aftermarket. Media Economics and Culture, 4(2), 7-41.

Park, S. (2006). A study on the influence of independent production quota on the growth of the production market and the diversity in program supply and genre. Korean Journal of Broadcasting, 20(1), 50-93.

Park, S. (2005). Individual and environmental factors that influence children's internet use: An empirical study of elementary school children in Korea. Korean Journal of Journalism and Communication Studies, 49(4), 165-189.

Park, S. (2005). The impact of media use and cultural exposure on the mutual perception of Koreans and Japanese. Asian Journal of Communication, 15(2), 178-187.

Park, S. (2005). Competition's effects on programming diversity of different program types. The International Journal on Media Management, 7(1&2), 39-54.

Park, S. (2004). China's consumption of Korean television dramas: An empirical test of the cultural discount concept. Korea Journal, 44(4), 265-290.

Park, S. & Kim, E. (2004) Doing media economics research in Korea where non-market forces are dominant. Media Economics and Culture, 2(2), 26-46.

Im, Y., Kim, E. & Park, S. (2004) Career paths of the newsroom staff in the Korean dailies. Korean Journal of Journalism and Communication Studies, 48(2), 61-89.

Park, S. & Kim, E. (2004). The determinants of profitability of local newspapers in Korea. Asian Communication Research, 1(1), 113-132. (in English)

Park, S. (2003). A study on the effects of competition on the genre diversity of television programs: An analysis of over-the-air broadcasters' schedule since 1989. .Korean Journal of Journalism and Communication Studies, 47(5), 222-250.

Park, Sora. (2001). The effect of deregulation on the newspaper industry growth: A case study of the Korean market. Korean Journal of Journalism and Communication Studies, 45(Special Ed.), 241-255.

Park, S. & Hwang, Y.S. (2001). Differences in activity of over-the-air broadcast television viewers and cable television subscribers. Korean Journal of Journalism and Communication Studies, 45(4), 277-311.

Park, Sora. (1996). Determinants of renewal and adjustment of license fees of network prime time programs. Journal of Media Economics, 9(3), 1-19.

Books and book chapters

Kim, S., Park, S. et al. (2007). Convergence 2.0 and Business. Seoul: Samsung Economic Research Institute.

Park, S. (2006). Korea, the country with the world’s highest broadband penetration: Popular video webcasters and user-generated content models. In Ha, L. & Ganahl, R. (ed). Webcasting Worldwide: Business Models of an Emerging Global Medium. Mahwah: Lawrence Erlbaum Associates. (in English)

Park, S. (2005) Introduction of digital media and its effects on the distribution windows for movies : A case study on DVD and multiplex cinemas. In Yoo, J. (ed.) Convergence and Media World. Seoul: Communication Books.

Park, S., Yoon, S. & Yang, J. (2004). Children and the Internet. Seoul: Communication Books.


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