Joanna Henryks

Biography

Joanna Henryks is Assistant Professor in Advertising and Marketing Communication.  She has taught advertising and marketing communications at a tertiary level for over a decade.  During this time she has also consulted with the private sector in a range of industries from retail to fast moving consumer goods and the telecommunications industry.  Previously she worked in a commercial Market Research company specialising in qualitative research.

Joanna’s research interests focus on food, specifically how it relates to transformative consumer behaviour. Her current research into food includes: organic food; farmers’ markets and local food systems. The gap between attitude and behaviour is central to the exploration of these sustainable food systems. Her PhD explored a group of consumers that ‘switch’ between conventional and organic food and resulted in a greater understand of the various factors that influence buyer behaviour in this market.


Research Interests

Sustainable food, farmers’ markets, organic food, transformative consumer behaviour, school kitchen gardens and agricultural shows.


Selected Refereed Publications

  • Henryks, J. (2011) Changing the menu: Rediscovering ingredients for a successful volunteer experience in school kitchen gardens, Local Environment, 16 (6): 569-583
  • Henryks, J. & Pearson, D. (2011) Retail outlets: Nurturing organic food customers, Organic Agriculture 1 (4) 257:259
  • Henryks, J. & Turner, B. (2011) Unearthing Paradox: Organic food and its tensions. Locale 1 (1):65-86
  • Pearson, D., Henryks, J., Trott, A., Jones, P., Parker, G., Dumaresq, D., & Dyball, R.  (2011) Local food: Understanding consumer motivations in innovative retail formats. British Food Journal, 113 (7): 886-899
  • Turner, B., Henryks, J. & Pearson, D., Guest Eds (2011) Community Gardens:  Sustainability, health and inclusion in the city, Local Environment. 16 (6) 489-492.
  • Pearson, D., Henryks, J. and Jones, H (2011) Organic Food:  What we know (and don’t know) about consumers. Renewable Agriculture and Food Systems. 26 (2): 171-177 DOI:10.1017/S1742170510000499
  • Pearson, D., Henryks, J., Trott, A., Jones, P., Parker, G., Dumaresq, D., & Dyball, R.  (2011) Local food: Understanding consumer motivations in innovative retail formats. British Food Journal, 113 (7): 886-899
  • Henryks, J. and Pearson, D. (2010) Misreading between the lines: Consumer confusion over organic food labeling, Australian Journal of Communication, 37 (3): 73-86
  • Turner, B., Henryks, J. and Pearson, D., Eds (2010) Community Gardens Conference Proceedings: Promoting sustainability, health and inclusion in the city. October, University of Canberra, ACT.
  • Kristiansen, P.,  A. Smithson, & Henryks. J (2008) Australian Organic Market Report 2008. BFA. Chermside, Brisbane.
  • Pearson, D. and J. Henryks (2008) Marketing organic products: Exploring some of the pervasive issues. Journal of Food Products Marketing 14(4): 95-108.
  • Pearson, D., J. Henryks, & Moffitt, E (2007) What do buyers really want when they purchase organic foods? Journal of Organic Systems 2(1): 1-9.

Selected Refereed Conferences

  • Henryks, J and Turner, B. (2012) Banning the sale of bottled water: Choice editing in action. International Social Marketing Conference, Brisbane June 27th -29th 2012.  (Paper accepted March 2012)
  • Henryks, J. (2011) Organic Food at the Point of Purchase: The final hurdle.  Organic World Conference IFOAM Proceedings Korea, September 28th – October 1st 2011. 
  • Henryks, J. (2011) Exploring lost appetites for organics. World Social Marketing Conference Dublin, Ireland, April 2011.
  • Henryks, J. (2010) Reaping more from what you sow: Unexpected benefits in school kitchen garden volunteering. Community Garden Conference: Promoting sustainability, health and inclusion in the city. University of Canberra.  Canberra, Australia, 7-8 October 2010.
  • Henryks, J. and Pearson, D. (2010) Marketing communications create confusion: Perception versus reality for Australian organic food consumers. Australian and New Zealand Communications Association Annual Conference, Canberra, Australia, July 7-9 2010.
  • Henryks, J. and Pearson, D. (2010) Organic Food: How choice of retail outlet determines purchase behaviour. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, Christchurch New Zealand, 29 Nov – 2 Dec 2010.
  • Pearson, D. and Henryks  J. (2010) Sustainable consumption in Australia: A review of marketing strategies used in the local organic food sector.  Australian and New Zealand Communications Association Annual Conference, Canberra, Australia, July 7-9 2010.
  • Pearson, D., Henryks, J. and Rowe, P. (2010) Sustainable consumption in Australia:  What do Generation Y consumers know about their food choices? Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, Christchurch New Zealand, 29 Nov – 2 Dec 2010.
  • Turner, B. and Henryks, J. (2010) Consumption, Citizenship and Place: Problematising local food for The Scientist, the Cook and the Grower: An international symposium on food. University of South Australia, Adelaide, Australia, December 2010.

 

Qualifications

Bachelor of Business (Marketing) Monash, 1989

Master of Business Administration AGSM, UNSW 1992

Graduate Diploma of Counselling ACAP, 1999

Doctor of Philosophy, UNE, 2010

 

Teaching Areas

Advertising, Marketing Communication, Branding, Consumer Behaviour

 

Professional Membership

Australian and New Zealand Marketing Academy

Australian and New Zealand Communication Association

Australian Marketing Institute

Australian Association of Social Marketing

Organic Federation of Australia



Contact Information

Back