David Pearson

Biography

 

Job Title:    Associate Professor of Advertising and Marketing Communication

 

Responsibilities:

  • Foundation Chair, Global Studies and Sustainable Food Research Cluster
  • Leader of Advertising and Marketing Communication
  • Course Convener for Masters of Marketing Communication

 

Areas of interest:

  • Research: Sustainable diets, food systems, transformative consumer change, social marketing, consumer policy, advertising and branding, mixed research methods including quantitative questionnaires and qualitative data using narratives. 
  • Teaching: Advertising, Branding, Marketing Communication, Research led teaching, work integrated learning, interdisciplinary study.


Selected recent publications:

  • Henryks, J. and Pearson, D. In press (accepted 27 Nov 2011) Retail outlets: Nurturing organic food customers. Organic Agriculture.
  • Firth, C., Maye D. and Pearson, D. 2011 ‘Developing "community" in community gardens.’ Local Environment, vol. 16, no. 6, pp. 555-68.
  • Pearson, D., Henryks, J., Trott, A., Jones, P., Parker, G., Trott, A., Dumaresq, D. and Dyball, R. 2011 ‘Innovative local food retail outlets: Understanding consumer motivations.’  British Food Journal, vol.  113, no. 7, pp. 886-99.
  • Pearson, D., Henryks, J. and Jones, H 2011 ‘Organic Food:  What we know (and don’t know) about consumers.’ Renewable Agriculture and Food Systems, vol. 26, no. 2, pp.  171–7.
  • Turner, B., Henryks, J. and Pearson, D. (Eds.) 2010 ‘Promoting sustainability, health and inclusion in the city through Community Gardens Conference’ University of Canberra, Australia.
  • Henryks, J. and Pearson, D. 2010 ‘Misreading between the lines: Consumer confusion over organic food labelling’ Australian Journal of Communication, vol. 37, no 3, pp. 73-86.
  • Pearson, D. 2010 ‘Exploring shopping behaviour to improve marketing of organic fruits’ ACTA Horticulturae Vol. 873, pp. 45-56.
  • Pearson, D. and Bailey, A. 2009 ‘Sustainable horticultural supply chains:  The case of local food networks in the UK.’  ACTA Horticulturae, vol. 821, pp. 131-7.
  • Pearson, D. and Henryks, J. 2008 ‘Marketing organic products: Exploring some of the pervasive issues’ Journal of Food Products Marketing, vol. 14, no 4, pp. 95-108.  
  • Pearson, D., Henryks, J. and Moffitt, E. 2007 ‘What do buyers really want when they purchase organic foods?  An investigation using product attributes.’ Journal of Organic Systems, vol. 2, no. 1, pp. 1-9.  

 

Qualifications:

  • PhD (UNE), BEng (Hons) (UTS)


Professional Membership:

  • Fellow Chartered Institute of Marketing
  • Fellow of the Higher Education Academy (UK)
  • Fellow Australian Institute of Company Directors
  • Foundation Member of Australian Association of Social Marketing
  • Member Australian and New Zealand Marketing Academy
  • Member Australian and New Zealand Communication Association

 

Contact Information

Phone: +(612) 6201 5720

Email: david.pearson@canberra.edu.au

 

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