Advertising
We have worked with industry to develop an advertising and marketing communication degree that combines theory and practice to provide you with a solid foundation for future employment. Key subjects you will study include: advertising strategy; agency operations; brand building; client relationship management; copywriting; integrated communication campaigns and transnational advertising. These subjects are integrated with practical workshops and elective units that enable you to pursue your specific interests. To give you some examples, students have included the study of:
- languages – Spanish, Chinese and Japanese ;
- creative subjects such as graphic design, web design, media production;
- strategic approaches that can include political communication, marketing, consumer behaviour and event management.
The choice is yours. You can choose the subjects you study so as to help you land that dream job when you graduate.
YOUR CAREER
There are many career options you can choose from after graduation. Our graduates are working in advertising agencies in the creative, account management and media departments. Others are working in the marketing communication departments of public and private organisations, government agencies and not for profit organisations. Our internship unit can also be used to explore your career options. This gives you valuable hands on, practical experience while you study.
YOUR INTERNATIONAL EXPERIENCE
Many of our students who are interested in working within the international arena have also chosen to study overseas with the UC Study Abroad and Exchange program. By internationalising their degree it has given them the edge with job opportunities. In addition, our degree is accredited by the International Advertising Association meaning your qualifications will be recognised anywhere in the world.
YOUR LECTURERS
Our lecturers have strong links with local, national and international industry. All have had significant industry experience and look forward to sharing this with you. Continual research means that the team is up to date with industry practice and academic theory in this field.
YOUR COURSE EXPERIENCE
Part of the study experience can involve exploring career paths and being involved in the local student community. We have a very active Advertising Marketing Society run for and by students that is recognised by industry for its professionalism. They run annual industry tours to Sydney and Melbourne and invite speakers on campus so you can gain knowledge about how to make industry contacts while you’re doing your degree!
For those that want to develop deeper research and analytical expertise an honours year is available.
YOUR CHOICE
So if you:
- have a passion to communicate;
- are fascinated by brands and products & how they can move and inspire us;
- love to create;
- want to make a change in the way consumers absorb information; or
- desire a career that has a range of opportunities anywhere around the world...
then this is the course for you!
Our course skills you for careers in the following areas:
Advertising, creative or media agencies
Brand / product development
Corporate / strategic communications
Direct marketing specialist
Marketing communications, including communication campaigns, media planning, copywriting, publication production
Market research
Social marketing and media
Sponsorship and fundraising
BUT WAIT... THERE'S MORE
And just in case you want more.... we also offer double degrees. You can combine your study of Advertising and Marketing Communication with any of the following: Applied Economics; Arts; Commerce; International Studies or Law. Click on these links to find more information about these various options.
Bachelor of Advertising and Marketing Communication (981AA)
Bachelor of Advertising and Marketing Communication / Bachelor of Applied Economics (999AA)
Bachelor of Advertising and Marketing Communication / Bachelor of Arts (986AA)
Bachelor of Advertising and Marketing Communication / Bachelor of Commerce (100JA)
Bachelor of Advertising and Marketing Communication / Bachelor of Graphic Design (181JA)
Bachelor of Advertising and Marketing Communication / Bachelor of Laws (995AA)
Course Convenor
Dr Raveena Singh
If you have any further enquiries, please don't hesitate to contact us. We are here to help you!
