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Exploration of Visual Identity (9763.2)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2019, ON-CAMPUS, TQB-SB (190875) - View
  • Semester 2, 2018, ON-CAMPUS, TQN-TOWNSV (183418) - View
  • Semester 2, 2018, ON-CAMPUS, TQEC-NAM (183419) - View
  • Semester 2, 2018, ON-CAMPUS, TQB-SB (178320) - View
  • Semester 2, 2017, ON-CAMPUS, TQB-SB (164682) - View
  • Semester 2, 2016, ON-CAMPUS, TQB-SB (158775) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit explores the types and usage of visual identity in contemporary culture from the personal, to collective and corporate culture. It involves the classification of types of visual identity and the critique of visual identity based on design, content, context and audience.

Students will learn to evaluate existing professional benchmarks in relation to visual identity. They will be able to plan and design visual identities for individuals, groups, products or businesses reflecting critical thinking and innovative solutions.

A sound understanding of this unit will allow the student to both critique and create visual identities in contemporary culture.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Classify various types and usage of visual identity in contemporary culture;

Critique concepts of visual identity based on design, content, context and audience

Evaluate existing professional benchmarks to assist in the development of a visual identity proposal and presentation

Plan and design a complete visual identity for an individual, group, product or business that reflects critical thinking and innovative solutions

Employ communication skills in an academic and/or creative context

Assessment Items

Contact Hours

4 hours per week

Prerequisites

None

Corequisites

None

Assumed Knowledge

None

Incompatible Units

None

Equivalent Units

None



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