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Sales and Marketing Internship (9601.1)

Level: Undergraduate Third Year Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2017, INTERNPLCE, BRUCE (167272) - View
  • Winter Term, 2017, INTERNPLCE, BRUCE (167821) - View
  • Winter Term, 2016, INTERNPLCE, BRUCE (152534) - View

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Syllabus

Students are required to undertake an internship placement of 75 hours under the supervision of a professional practitioner in an appropriate workplace in the community where they will be exposed to and involved in the processes of planning and implementing management activities (please note that under special arrangements it may also be possible to undertake this internship in an overseas location).

Each student is required to analyse the organisation and management practices by preparing a research report and maintaining a reflective journal throughout his/her placement.

Each student will also prepare a 5 minute electronic virtual presentation which could be used to share his/her observations and experiences with others. There are also three assessable workshop sessions held on campus where students will be exposed to services of the UC Careers office, professional practices and relevant theories. It is expected students would have completed the module, Thinking Like a Professional, in the compulsory BGL foundation Level 1 unit, Problem Analysis and Statistics (PAS) or an equivalent where students have articulated into UC or are from another UC faculty.

Learning Outcomes

On completion of this unit, students will be able to:

1. Understand the relationships between sales and marketing theories and actual professional practice through self-directed learning;

2. Analyse actual sales and marketing related practices and identify how sales and marketing could be improved;

3. Working individually and in groups, communicate their experience both orally and in written form, with confidence and clarity; and

4. Demonstrate entrepreneurial skills including creativity, initiative, critical thinking, adaptability, leadership, and resourcefulness.

Assessment Items

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Contact Hours

This Sales and Marketing Internship is a Work Integrated Learning (WIL) unit, generally undertaken off campus for 75 hours. This unit involves a work placement in a private or public institution and hence requires strict adherence to professional practice principles and ethics. Students will also be invited to attend on campus WIL learning activities (such as information sessions, workshops and practical placements).

Prerequisites

Permission of the unit convener.

Corequisites

None.

Assumed Knowledge

NONE

Incompatible Units

NONE.

Equivalent Units

NO.



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