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Advanced Management (9537.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

    Unit Outlines

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    • UC Term 1, 2016, ON-CAMPUS, LIFE (155446) - View

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    Syllabus

    This unit is the capstone of the Bachelor of Business Studies because it incorporates elements from all of the core units it should be the last unit attempted. This unit begins with an introduction to strategic management and the definition of some important terms and concepts. The unit then moves on to the identification of goals and the formulation of strategies before addressing implementation topics.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Define strategy, discuss the participants in the strategic management process, and analyse various types of industry structures;

    2. Select and apply appropriate strategic management tools to diagnose internal and external factors facing organisations;

    3. Define and classify types of competitive advantage and explain associated best practices for creating and maintaining advantages;

    4. Explain the most commonly used corporate strategies and analyse alternatives for creating long term value;

    5. Apply modern strategic management techniques and choose the best alternatives in the face of rapidly changing technology; and

    6. Synthesize strategic management theory and concepts to explain competitive advantage in the era of globalisation.

    Assessment Items

    Contact Hours

    150 learning hours in online self-paced mode.

    Prerequisites

    60cp

    Corequisites

    None.

    Assumed Knowledge

    None

    Incompatible Units

    7371 Strategic Management

    Equivalent Units

    NO.

    Referenced Courses



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