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Public Relations Writing (9497.2)

Level: Undergraduate First Year Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media


  • UC - Canberra, Bruce
    Year Teaching Period Convener Mode of Delivery
    2018 Semester 2     (Ph: ) ON-CAMPUS

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2017, ON-CAMPUS, BRUCE (165122) - View
  • Winter Term, 2017, ON-CAMPUS, BRUCE (165442) - View
  • Semester 2, 2016, ON-CAMPUS, BRUCE (162462) - View
  • Semester 2, 2015, ON-CAMPUS, BRUCE (140056) - View

To locate a Unit Outline for a Unit prior to 2015 click here.

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Students will learn the professional writing skills expected of a beginning public relations practitioner. They will examine the different approaches required for the production of material specific to various communication environments, target publics and media.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Access and evaluate information: identify information for inclusion in public relations materials; analyse, summarise and apply information to specific public relations activities;

2. Think critically: analyse basic public relations situations to generate creative solutions to communication opportunities; assess the application of different public relations approaches to various communication environments, target publics and media;

3. Apply knowledge: explain the contexts to which different public relations approaches are applied; synthesise and integrate information in to appropriate written formats; and

4. Communicate effectively: apply clear, concise and accurate writing techniques to producing public relations materials.

Assessment Items

Contact Hours

3 hours per week.





Assumed Knowledge


Incompatible Units

7130 Public Relations Writing.

Equivalent Units

7130 Public Relations Writing.

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