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Corporate Communication (9492.2)

Level: Undergraduate Second Year Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2018, ON-CAMPUS, BRUCE (178693) - View
    • Semester 2, 2017, ON-CAMPUS, BRUCE (165121) - View
    • Semester 2, 2016, ON-CAMPUS, BRUCE (162458) - View
    • Semester 2, 2015, ON-CAMPUS, BRUCE (141012) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

    Syllabus

    This unit offers students the opportunity to discuss and critically analyse the nature, value and approaches of effective corporate communication locally and globally and its role in enhancing corporate image, identity and reputation. The unit explores the theories and issues surrounding the role of public relations in corporate strategy and relations, international corporate relations, organisational communication, stakeholder engagement and community relations, corporate social responsibility and reputation management.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Understand the principles of corporate communication and its global role in the theoretical and practical landscape of public relations, and be able to express this understanding clearly through oral and written communication;

    2. Identify, analyse and articulate the critical role of corporate communication within cultural, political and social contexts; and

    3. Demonstrate a capacity to work independently and with others, to understand and respect diverse opinions and to incorporate this understanding into oral and written work.

    Assessment Items

    Contact Hours

    3 hours per week.

    Prerequisites

    None

    Corequisites

    None

    Assumed Knowledge

    None

    Incompatible Units

    9021 Corporate Communication.

    Equivalent Units

    9021 Corporate Communication.



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