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Principles of Public Relations (9363.2)

Level: Undergraduate First Year Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media


Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2018, ON-CAMPUS, BRUCE (176514) - View
  • Winter Term, 2017, ON-CAMPUS, BRUCE (173929) - View
  • Semester 1, 2017, ON-CAMPUS, BRUCE (165245) - View
  • Winter Term, 2016, INTENSIVE, BRUCE (162977) - View
  • Semester 1, 2016, FLEXIBLE, BRUCE (154643) - View
  • Winter Term, 2015, INTENSIVE, BRUCE (141088) - View
  • Semester 1, 2015, FLEXIBLE, BRUCE (145296) - View

To locate a Unit Outline for a Unit prior to 2015 click here.

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This unit explores the theories and concepts that underpin public relations practice and discusses the application of these across the sectors. It examines the marketing communication context of public relations and its international evolution; ethical issues, cross-cultural and international communication, and international public relations. The unit outlines public relations specialisations: corporate communication, public affairs (government communication; lobbying), financial public relations, media relations, and internal communications in the private, not-for-profit and public sectors.

    Assessment Items

    Contact Hours

    3 hours per week





    Assumed Knowledge


    Incompatible Units

    8123 Principles of Public Relations

    Equivalent Units


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