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Media Analysis and Buying (9120.4)

Level: Undergraduate Third Year Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2018, ON-CAMPUS, BRUCE (176534) - View
    • Semester 1, 2017, ON-CAMPUS, BRUCE (170843) - View
    • Winter Term, 2016, ON-CAMPUS, BRUCE (161836) - View
    • Semester 1, 2016, ON-CAMPUS, BRUCE (155007) - View
    • Winter Term, 2015, ON-CAMPUS, BRUCE (141281) - View
    • Semester 1, 2015, ON-CAMPUS, BRUCE (145673) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

    Syllabus

    This unit provides students with up-to-date media training, explains the basics of media practice, and the processes and terminology used. It also explores the variety of media options available, develops skills in problem solving and strategic decision-making, and details the components of the media planning process. The Media Federation of Australia provides teaching support for this Unit with latest materials, software and guest lectures.

    Learning Outcomes

    On completion of this unit, students will be able to:

    1. Understand media industry dialogue, its operation, terminology, objectives and communication goals and understand how to solve media math exercises;

    2. Discuss the broad media landscape, review communication channel selection, and explain the research metrics employed in determining an effective media schedule;

    3. Analyse and experiment with target audience analysis, using a variety of media research tools to best meet the objectives set for a client brief; and

    4. Examine and relate knowledge gained from implementation planning and media buying to the post analysis and media review process.

    Assessment Items

    Contact Hours

    Up to three hours per week

    Prerequisites

    None

    Corequisites

    None

    Assumed Knowledge

    None

    Incompatible Units

    Restrictions: This unit is not open to students who have passed 8138 Media Planning and Buying

    Equivalent Units

    8138 Media Planning and Buying



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