Principles of Strategic Communication G (9110.4)
| Level: | Graduate Level |
|---|---|
| Credit Points: | 3 |
| HECS Bands: | 1 |
| Faculty: | Faculty of Arts and Design |
| Discipline: | School of Arts and Communications |
Availability
-
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2019 Semester 1 DR Yoonmo SANG (Ph: +61 2 62012945 ) ON-CAMPUS 2019 Semester 1 DR Yoonmo SANG (Ph: +61 2 62012945 ) ONLINE 2020 Semester 1 DR Yoonmo SANG (Ph: +61 2 62012945 ) ON-CAMPUS 2020 Semester 1 DR Yoonmo SANG (Ph: +61 2 62012945 ) ONLINE
Unit Outlines
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 1, 2019, ONLINE, BRUCE (191053) - View
- Semester 1, 2019, ON-CAMPUS, BRUCE (191052) - View
- Semester 1, 2018, ONLINE, BRUCE (176377) - View
- Semester 1, 2018, ON-CAMPUS, BRUCE (183367) - View
- Semester 1, 2017, ONLINE, BRUCE (165334) - View
- Semester 1, 2016, ONLINE, BRUCE (154602) - View
- Semester 1, 2015, ONLINE, BRUCE (145751) - View
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Syllabus
This unit will introduce the concepts and principles that underpin strategic communication by exploring three related areas:
- understanding human communication, including consideration of a range of key thinkers on this topic;
- understanding contemporary communication environments taking a broadly societal approach but including consideration of new media, the concept of audiences, contemporary practices and patterns of media use; and
- critical analysis of the concept of strategic communication and its applicability to a range of societal and organisational situations.
Learning Outcomes
On completion of this unit, students will be able to:
1. Demonstrate critical understanding of communication theory and its relevance to an appreciation of the complexity of human communication;
2. Demonstrate critical understanding of the contemporary communication environment; and
3. Evaluate prospects for successful strategic communication and to apply cognitive and communication skills to a variety of technical situations.
Assessment Items
Contact Hours
3 hours per week
Prerequisites
None
Corequisites
None
Assumed Knowledge
None
Incompatible Units
Restrictions: This unit is not open to students who have passed 8572 Introduction to Strategic Communication PG
Equivalent Units
8572 Introduction to Strategic Communication PG