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Principles of Strategic Communication G (9110.4)

Level: Graduate Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2019, ONLINE, BRUCE (191053) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (191052) - View
  • Semester 1, 2018, ONLINE, BRUCE (176377) - View
  • Semester 1, 2018, ON-CAMPUS, BRUCE (183367) - View
  • Semester 1, 2017, ONLINE, BRUCE (165334) - View
  • Semester 1, 2016, ONLINE, BRUCE (154602) - View
  • Semester 1, 2015, ONLINE, BRUCE (145751) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit will introduce the concepts and principles that underpin strategic communication by exploring three related areas:
- understanding human communication, including consideration of a range of key thinkers on this topic;
- understanding contemporary communication environments taking a broadly societal approach but including consideration of new media, the concept of audiences, contemporary practices and patterns of media use; and
- critical analysis of the concept of strategic communication and its applicability to a range of societal and organisational situations.

Learning Outcomes

On completion of this unit, students will be able to:

1. Demonstrate critical understanding of communication theory and its relevance to an appreciation of the complexity of human communication;

2. Demonstrate critical understanding of the contemporary communication environment; and

3. Evaluate prospects for successful strategic communication and to apply cognitive and communication skills to a variety of technical situations.

Assessment Items

Contact Hours

3 hours per week

Prerequisites

None

Corequisites

None

Assumed Knowledge

None

Incompatible Units

Restrictions: This unit is not open to students who have passed 8572 Introduction to Strategic Communication PG

Equivalent Units

8572 Introduction to Strategic Communication PG


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