Advanced Marketing Communication Theory PG (9105.5)
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2019 Semester 1 MS Anji PERERA (Ph: +61 2 62012555 ) ONLINE 2019 Semester 1 MS Anji PERERA (Ph: +61 2 62012555 ) ON-CAMPUS 2020 Semester 1 MS Anji PERERA (Ph: +61 2 62012555 ) ONLINE 2020 Semester 1 MS Anji PERERA (Ph: +61 2 62012555 ) ON-CAMPUS
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- Semester 1, 2019, ONLINE, BRUCE (191041) - View
- Semester 1, 2019, ON-CAMPUS, BRUCE (191042) - View
- Semester 1, 2018, ONLINE, BRUCE (176532) - View
- Semester 1, 2017, ONLINE, BRUCE (170841) - View
- Semester 1, 2017, ON-CAMPUS, BRUCE (170842) - View
- Semester 1, 2016, ONLINE, BRUCE (154599) - View
- Semester 1, 2016, ON-CAMPUS, BRUCE (154600) - View
- Semester 1, 2015, ONLINE, BRUCE (142607) - View
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This unit focuses on communication theory that is relevant to marketing communication and on marketing communication theory. The unit begins with an overview of the development of ideas about communication, involvement and motivation; it moves on to the micro level with a detailed examination of human, and specifically consumer information processing, including the role attention and memory, emotion and affect, attitudes and behaviour change models and how these various aspects impact on marketing communication. The final section of the unit examines consumer judgement and decision making and concludes with a look at how these theories are applied in various industry contexts including profit, not for profit and government.
On completion of this unit, students will be able to:
1. analyse critically, reflect on and synthesise key theories and models in the field of marketing communication;
2. produce an analysis of a marketing communication theory or model based on peer reviewed academic research;
3. analyse critically various models and theories of behaviour and attitude change;
4. research and apply marketing communication theories and models to a variety of industry situations including profit, not for profit and government.
UC - Canberra, Bruce
- Semester 1, 2019
Expected online engagement - 3 hours per week.
Restrictions: This unit is not open to students who have passed 7738 Marketing Communication Theory PG.
7738 Marketing Communication Theory PG