Public Relations Strategy: Issues and Crisis Management (9038.3)
|Level:||Undergraduate Third Year Level|
|HECS Bands:||2, 3|
|Faculty:||Faculty of Arts and Design|
|Discipline:||Discipline of Communication and Media|
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- Semester 1, 2018, ON-CAMPUS, BRUCE (176370) - View
- Semester 1, 2017, ON-CAMPUS, BRUCE (165236) - View
- Semester 1, 2016, ON-CAMPUS, BRUCE (154416) - View
- Semester 1, 2015, ON-CAMPUS, BRUCE (146085) - View
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This unit examines the processes involved in developing and implementing a strategic public relations plan that will help an organisation to achieve its goals and includes the role of senior public relations counsellors in advising management on communication strategy. A strategic planning project and case history-based exercises provide students with practical, hands-on experience of working as a member of a project team to analyse the communication needs of an organisation and develop and implement communication strategies and tactics to address them.
On completion of this unit, students will be able to:
1. Analyse the communication needs of an organisation, including identifying issues;
2. Write a public relations strategy;
3. Manage crisis communication;
4. Manage the implementation of a public relations plan; and
5. Plan an effective evaluation process for the strategy.
UC - Canberra, Bruce
- Semester 1, 2018
- Semester 1, 2017
3 hours per week
Must have passed 9029 Public Relations Planning and Practice and must have passed 7130 Public Relations Writing OR 9497 Public Relations Writing.
Restrictions: This unit is not open to students who have passed 7132 Public Relations Strategy.
- 224JA Bachelor of Arts in International Studies/Bachelor of Communication in Public Relations
- 798AA Bachelor of Arts/Bachelor of Commerce
- 219JA Bachelor of Arts/Bachelor of Communication in Public Relations
- 799AA Bachelor of Arts/Bachelor of Information Technology
- 233JA Bachelor of Commerce/Bachelor of Communication in Public Relations
- 214JA Bachelor of Communication in Public Relations
- 291JA Bachelor of Communication in Public Relations/Bachelor of Event and Tourism Management
- 228JA Bachelor of Communication in Public Relations/Bachelor of Laws