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Introduction to Communication (9023.3)

Level: Undergraduate First Year Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media


Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Winter Term, 2017, ON-CAMPUS, BRUCE (164892) - View
  • Semester 1, 2017, ON-CAMPUS, BRUCE (165329) - View
  • UC College Trimester 3, 2016, ON-CAMPUS, UCC-BRUCE (162965) - View
  • Winter Term, 2016, ON-CAMPUS, BRUCE (162967) - View
  • Semester 1, 2016, ON-CAMPUS, BRUCE (154208) - View
  • Winter Term, 2015, ON-CAMPUS, BRUCE (141075) - View
  • UC College Trimester 2, 2015, ON-CAMPUS, UCC-BRUCE (142487) - View
  • UC College Trimester 1, 2015, ON-CAMPUS, UCC-BRUCE (142501) - View
  • Semester 1, 2015, ON-CAMPUS, BRUCE (145960) - View

To locate a Unit Outline for a Unit prior to 2015 click here.

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The fields of advertising, journalism, media, public affairs and public relations are some of the most exciting and influential industries in the world. This unit provides a broad introduction to the communication industries by considering the role and importance of communication in professional practice and citizenship. Communication as an idea, a tool and a process is defined, explored and interrogated. The many forms of communication - written, spoken, visual - are investigated via a range of genres and media platforms. We examine theories that see communication as a tool of expression and of power. Finally, we consider the place of those for whom communication is designed - audiences and users. Students should complete this unit with a basic understanding of key issues in communication, within the context of industry and society.

Learning Outcomes

On completion of this unit, students will be able to:

1. Demonstrate a basic understanding of the role and importance of communication in society;

2. Demonstrate elementary knowledge of the key communication professions, and the correlations and contrasts between these professions;

3. Demonstrate elementary knowledge of the key forms of communication and media platforms;

4. Demonstrate an awareness of those audiences/users for which communication is designed; and

5. Demonstrate a general sense of how communication theory relates to the practice of communication.

Assessment Items

Contact Hours

2 hours per week





Assumed Knowledge


Incompatible Units


Equivalent Units


Referenced Courses

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