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Transnational Advertising (7839.6)

Level: Undergraduate Third Year Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2018, ON-CAMPUS, BRUCE (178352) - View
    • Semester 2, 2017, ON-CAMPUS, BRUCE (164705) - View
    • Semester 2, 2016, ON-CAMPUS, BRUCE (160479) - View
    • Semester 2, 2015, ON-CAMPUS, BRUCE (139400) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

    Syllabus

    This unit will discuss the issues associated with global campaigns and their effects on communication and creative appeals. It will consider research, segmentation methods, management and organisational structure of operations, and strategic applications in creating global campaigns. A key element which will also be examined is the influence of culture on the consumer in terms of motivations, values and consumption of product and media.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Demonstrate knowledge of the approaches, problems and decision making of global advertising campaigns;

    2. Apply the methods used in carrying out transnational advertising and reasons for the adaptation and modification to the creative message; and

    3. Identify issues related to brands crossing borders; apply centralisation/decentralisation and standardised/localised methods and analyse how they affect the development and implementation of global strategies.

    Assessment Items

    Contact Hours

    3 hours per week.

    Prerequisites

    8122 Introduction to Professional Communication OR 9496 Principles of Marketing.

    Corequisites

    None

    Assumed Knowledge

    None

    Incompatible Units

    None

    Equivalent Units

    None



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