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Communication and Media Research (7003.6)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2018, ON-CAMPUS, BRUCE (176401) - View
    • UC Term 4, 2017, ON-CAMPUS, LIFE (174754) - View
    • Semester 1, 2017, ON-CAMPUS, BRUCE (165277) - View
    • UC Term 4, 2016, ON-CAMPUS, LIFE (160351) - View
    • Semester 1, 2016, ON-CAMPUS, BRUCE (154806) - View
    • UC Term 4, 2015, ON-CAMPUS, LIFE (146886) - View
    • Semester 1, 2015, ON-CAMPUS, BRUCE (146155) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

    Syllabus

    This subject begins with a basic ontological and epistemological examination of communication and media research. Quantitative and qualitative research designs are examined in the context of the applications of social research methods to communication and media research, and professional practice. Examples focus on the analysis of audiences, media texts, institutions and cultural practices, with emphasis given to types of evidence, contextualisation and reflexivity.

    Learning Outcomes

    1. Knowledge of the main quantitative and qualitative methodologies used in communication and media research, including a basic understanding of their underlying assumptions; knowledge of the applications, and the decisions involved, in communication and media research, especially as these relate to study of audiences, texts, institutions and cultural practices; knowledge of ethical, moral and social issues in applications of communication and media research; ability to ask critical questions about the application of contemporary communication and media research in informing professional practice.

    Assessment Items

    Contact Hours

    Three hours per week.

    Prerequisites

    Must have passed 12 credit points.

    Corequisites

    None

    Assumed Knowledge

    None

    Incompatible Units

    None

    Equivalent Units

    None

    Referenced Courses



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