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Copywriting (6812.5)

Level: Undergraduate Third Year Level
Credit Points: 3
HECS Bands:
Faculty: Faculty of Arts and Design
Discipline: Discipline of Journalism & Communication Studies

Availability

    Availability

    This unit is no longer offered. Information may be available for Units in the following years:

    Syllabus

    This subject focuses on the practical aspects of writing for advertising. Elements of style, context and medium will be examined during lectures and workshops. Emphasis will be on writing effective copy for a variety of campaigns, using different media including print, radio and television. Evaluation of copy of current Australian campaigns will be conducted.

    Learning Outcomes

    1. skills in writing copy for different media
    2. understanding of how to adapt style to different purposes and media;
    3. ability to evaluate copy
    4. understanding of the writer?s responsibilities: legal, social and to the client

    Contact Hours

    Three hours per week.

    Prerequisites

    Introduction to Professional Communication and Professional Communication Practice.

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