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Marketing Research Project (6413.5)

Level: Undergraduate Third Year Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2017, PROJECT, BRUCE (167241) - View
  • Winter Term, 2017, PROJECT, BRUCE (167824) - View
  • Semester 1, 2017, PROJECT, BRUCE (166783) - View
  • Semester 2, 2016, PROJECT, BRUCE (150579) - View
  • Winter Term, 2016, PROJECT, BRUCE (152558) - View
  • Semester 2, 2015, PROJECT, BRUCE (140898) - View
  • Winter Term, 2015, PROJECT, BRUCE (143618) - View
  • Semester 1, 2015, PROJECT, BRUCE (145424) - View

To locate a Unit Outline for a Unit prior to 2015 click here.

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

The unit will introduce students to the complexities of the research process, survey design techniques, the use and sources of secondary data, and the use of qualitative research including focus groups in marketing research. Students will also be introduced to various research analysis techniques, and will work on solving marketing research problems for private, public and not-for-profit businesses.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Identify research problem(s) and develop research question(s);

2. Develop a research proposal addressing the research question(s) and research problem and recommend appropriate research methodology;

3. Frame, develop and test research hypotheses; and

4. Design, administer and implement questionnaires.

Assessment Items

Contact Hours

Normally thirty nine hours per semester.

Prerequisites

Marketing Research Methods.

Referenced Courses



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