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Internet Marketing (6379.7)

Level: Undergraduate Second Year Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2018, ON-CAMPUS, BRUCE (179591) - View
    • Semester 2, 2017, ON-CAMPUS, BRUCE (167221) - View
    • Semester 2, 2016, ON-CAMPUS, BRUCE (156883) - View
    • Semester 2, 2015, ON-CAMPUS, BRUCE (140019) - View

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    Syllabus

    The goal of the unit is to serve as a bridge between the new technology and relevant areas of existing knowledge. It develops a framework for understanding the forces driving the Internet revolution in marketing and business. It introduces the many new tools, challenges and techniques needed to update conventional marketing approaches. Topics covered include: customisation and community building, distribution and channel conflict, the role and scope of the internet in marketing research, security issues and electronic payment systems, business models for internet commerce, database integration, the importance of the internet and intranets in business to business marketing. Pricing issues and regulatory issues will also be discussed, as well as generating site traffic through a variety of means including banner advertising and competitions.

    Learning Outcomes

    DESCRIPTION:

    1. participants will be able to understand how to apply marketing strategies to internet commerce.

    2. understand the supply chain customer relationship

    3. explain how to create site traffic; identify elements of good website design

    4. identify new business trading processes that will emerge on the internet in the future

    5. identify pricing issues and regulatory issues affecting internet marketing.

    Assessment Items

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    Prerequisites

    None

    Referenced Courses



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