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Innovation (6361.6)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2018, ON-CAMPUS, BRUCE (179383) - View
    • Semester 2, 2017, ON-CAMPUS, BRUCE (167435) - View
    • Semester 2, 2016, ON-CAMPUS, BRUCE (151196) - View
    • Semester 2, 2015, ON-CAMPUS, BRUCE (139405) - View

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    Syllabus

    This unit provides a survey of methods that are used to identify opportunities, design entry strategies, implement a business plan and realise the economic value created. Topics include innovation framework; intellectual property; resource-based view of innovation; macro-environmental evaluation; Preliminary Innovation Evaluation System (PIES); major and minor entry wedges; developing and presenting a business plan; identifying value in a business plan; sources of ventrue capital; structuring a deal; alliances, networking and sources of information.

    Learning Outcomes

    DESCRIPTION:

    1. Identify and differentiate genuine business opportunities from 'good' ideas.

    2. Use the PEST (Political, Economic; Sociocultural and Technological) analysis to examine environments the businesses operate within.

    3. Demonstrate an understanding of the skills needed to manage the start-up, survival and growth phases of a new venture.

    4. Identify and describe the important elements in formulating and evaluating a business plan.

    5. Identify and describe the important elements in a financing strategy.

    6. Demonstrate an understanding of the driving forces behind creating and building value in a new venture.

    7. Identify sources of information and assistance that may be able to help with the development of your business opportunity.

    Assessment Items

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    Contact Hours

    Normally thirty nine hours per semester.

    Prerequisites

    Entrepreneurship



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