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Introduction to Marketing (6357.7)

Level: Undergraduate First Year Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • UC College Trimester 3, 2017, ON-CAMPUS, UCC-BRUCE (166531) - View
  • Semester 2, 2017, ONLINE, BRUCE (174625) - View
  • Semester 2, 2017, ON-CAMPUS, TQB-SB (167282) - View
  • Semester 2, 2017, ON-CAMPUS, GBCA-MELB (171367) - View
  • Semester 2, 2017, ON-CAMPUS, BRUCE (167280) - View
  • UC Term 3, 2017, ON-CAMPUS, HKBU (173472) - View
  • UC College Trimester 2, 2017, ON-CAMPUS, UCC-BRUCE (165607) - View
  • UC Term 2, 2017, ON-CAMPUS, HKBU (173456) - View
  • UC College Trimester 1, 2017, ON-CAMPUS, UCC-BRUCE (165562) - View
  • Semester 1, 2017, ON-CAMPUS, BRUCE (166695) - View
  • UC College Trimester 3, 2016, ON-CAMPUS, UCC-BRUCE (156840) - View
  • UC Term 4, 2016, INTENSIVE, HKBU (156852) - View
  • Semester 2, 2016, ON-CAMPUS, UC-MELB (156847) - View
  • Semester 2, 2016, ON-CAMPUS, TQB-SB (156846) - View
  • Semester 2, 2016, ON-CAMPUS, BRUCE (156844) - View
  • UC College Trimester 2, 2016, ON-CAMPUS, UCC-BRUCE (156839) - View
  • UC Term 2, 2016, INTENSIVE, HKBU (156848) - View
  • Semester 1, 2016, ON-CAMPUS, BRUCE (156841) - View
  • UC College Trimester 3, 2015, ON-CAMPUS, UCC-BRUCE (142562) - View
  • Semester 2, 2015, ON-CAMPUS, BRUCE (139719) - View
  • UC College Trimester 2, 2015, ON-CAMPUS, UCC-BRUCE (142478) - View
  • UC College Trimester 1, 2015, ON-CAMPUS, UCC-BRUCE (142527) - View
  • Semester 1, 2015, ON-CAMPUS, BRUCE (145688) - View

To locate a Unit Outline for a Unit prior to 2015 click here.

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

The aim of this subject is to give students an understanding of and a feel for the role of the marketing manager through an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities, organising of marketing covering product price decisions, channel decisions, physical distribution decisions, communication - promotion, advertising decisions, sales force decisions, and controlling and evaluating marketing programs.

Learning Outcomes

DESCRIPTION:

1. analysing marketing environments;

2. design appropriate marketing strategies for specific market segments;

3. evaluate strategies and their impact

4. prepare a basic but effective marketing plan for a small business enterprise/charity/or public sector service

Assessment Items

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Contact Hours

Normally 39 hours per semester.

Prerequisites

None

Incompatible Units

9521 Foundations of Marketing

Equivalent Units

9521 Foundations of Marketing

Referenced Courses



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