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Experiential Graphic Design (11066.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment

Availability

Unit Outlines

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  • Semester 1, 2019, ON-CAMPUS, BRUCE (184244) - View

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Syllabus

This unit explores the role of the signs, colours, imagery, and forms and symbols that we use every day to direct and guide us through our physical and digital environments. This area of study is situated at the crossroads of communications, built environment, digital technologies and industrial design. In this unit students develop skills essential for designing way-finding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces. Students will explore the use and historical context of universal symbols and info graphics in both a local and global context as a foundation for creating their own system of way finding for an industry-relevant brief.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Critique and apply principles of way finding and icon design;

2. Adapt design solutions to 2D, 3D and digital applications; and

3. Develop and evaluate a way finding system and produce a guide for its usage and application.

Assessment Items

Contact Hours

Three hours on-campus lectures and studio based interactive learning activities (problem based learning).

Prerequisites

Must have passed 18 credit points from SM0012 Specialist Major in Visual Communication Design AND
Must have passed 12 credit points from CM0003 Core Major in Design

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

None.



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